Imagine the Law suits, This time when you spill your coffee there goes $1000.00 laptop.
-----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] Behalf Of Dave Holmes-Kinsella Sent: Tuesday, March 11, 2003 3:38 PM To: BAWUG Subject: [BAWUG] McDonald's offers WiFi On the face of it, it does seem weird, until you consider a couple of things. A) People *do* sit in the car and eat their happy meals; typically women. They don't want to be seen in McDonald's or they don't feel safe, since not all Mickey-dees are in the best part of town. This phenomenon was discovered by McD's a while ago and led to them restriping their carparks etc etc... B) think about who goes into McD's -- schoolkids/20somethings, who are increasingly wired. C) Happy meals come with happy kids; and happy parents. And if I'm playing soccer mom (which I hope I never do for all sorts of reasons not the least of which is my gender identification), then I've got some sort of PDA with me. D) McD's exists to sell coca cola. This sounds weird, but the economics of it work in an utterly compelling way. You eat one of those salty burgers or fries, and 30 minutes later you're gonna want another coke. Supersize that? E) Part of this phenomenon lies in the two divergent business models that exist - McD's can either a) sell you another coke b) sell you a megabyte. And the smarter companies are figuring out that it's all about (a) -- being a better service provider to their customers. That's why WiFi will win -- because mom and pop stores can bring it in, courtesy of boingo or pronto or whoever else, and make themselves better service providers of whatever it is they're selling: for instance, my favorite Bed and Breakfast is planning on doing it - they've got a T1 line for whatever reason and most of their customers are, well suits. Suits like me. And don't think I haven't been reading what you lot have been writing about us. The experiments that have been going on in the market place with T-Mobile et al are showing us that companies need to focus on what the business drivers are and why they're in business. Deploying 5,000 hot spots and having 2 customers per day is not a viable proposition at any rate less than about $299.95/day. Suitedly yours -- dhk Message: 7 Date: Tue, 11 Mar 2003 19:58:32 +0000 To: [EMAIL PROTECTED] From: Julian Bond <[EMAIL PROTECTED]> Subject: Re: [BAWUG] McDonald's to Offer Wireless Internet "Albanese, Guy" <[EMAIL PROTECTED]> wrote: >http://story.news.yahoo.com/news?tmpl=story&u=/ap/20030311/ap_on_hi_te/ >mcdonalds_intel_1 Does anyone else find this strange? I thought McD was all about throughput, so why are they encouraging people to sit around for an hour at a time? Or is this a drive-thru thing? Buy one happy meal and then sit in the car park for an hour catching up on email. -- Julian Bond Email&MSM: [EMAIL PROTECTED] Webmaster: http://www.ecademy.com/ Personal WebLog: http://www.voidstar.com/ CV/Resume: http://www.voidstar.com/cv/ M: +44 (0)77 5907 2173 T: +44 (0)192 0412 433 Cheers, -- dhk (415) 602 0090 [EMAIL PROTECTED] IMPORTANT: Veni vidi dormivi -- general wireless list, a bawug thing <http://www.bawug.org/> [un]subscribe: http://lists.bawug.org/mailman/listinfo/wireless -- general wireless list, a bawug thing <http://www.bawug.org/> [un]subscribe: http://lists.bawug.org/mailman/listinfo/wireless
