Do the majority of WISPs now sell their Wireless service as "Broadband" (not mentioning its wireless in initial marketing) or as "Wireless"?
How is customer awareness comming along. Is advertising "wireless" helping or hindering the sales process.
We are still loosing marketing leads, because prospects are afraid of wireless, before we get a chance to educate them on the capabilities and added benefits. I'm wondering what others are doing in recent days.
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
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