Well Tom, it sounds like you should focus on business customers or lower your residential prices so there is no savings when the cable company comes after your customers. You would have to apply your reduced rates across the board to your residential customers. Coming back to a customer after the fact is a tough proposition, I don't believe single bill is so much of an issue for you as trying to save a customer in the 4th quarter when your down by a few Touchdowns.
Dustin Jurman President Rapid Systems Corporation 1211 N. Westshore Blvd Tampa, FL 33607 [EMAIL PROTECTED] -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Tom DeReggi Sent: Wednesday, December 28, 2005 3:28 PM To: WISPA General List Subject: Re: [WISPA] verizon fios pricing - Triple Play One bill has a bigger impact than people think. In our residential MTUs, I've lost 30% of our MTU subscribers to triple play providers. The residenmtial client base has very little loyalty over a 5 dollars savings. I get the cancellation request AFTER they have transferred to their new service. A common response is, "we loved your service and support, and the Cable companies was horrible through the hole process, but they won my business with a price I could not turn down." Learning after the fact of their intent to cancel and that they were not aware that I also offered a Double play that could offer near the same value proposition. I then try to get them to switch back, as its no more of a hassle to cancel the service they just installed than mine. I then offer them a better price than the cable company does for the bundled services. Customer then responds, "but the Cable company will let me have all the services on one bill", and it just makes it easy. So my conclusion is they ahve a much higher value for their time than they do for mine. They'll give up my high quality support to save $5, but they won't take the time to write two checks and seal two envelopes, to save the $5 that I offer them. My point is consumers have a short memory, little loyalty, and modivated by saving money. In order to keep residential business, it does need consistent marketing to remind them you are there, and the services you offer. What we learned the hard way is that we can't be just a broadband provider, we also need to offer the other services, or our clients are talking to our competitors for the other services that we don't offer, attempting to steer them from using us for our core services also, without me knowing it is even happening. We can be competitive and compete on price, when we know that we need to. If we play in the residential markets, we are all going to have to offer double or triple play. I don't want to be a TV provider or a Phone company, But I don't have a choice. The market is making me change my business model. I either join the current trends, or I lose clients. The question is does an ISP only want to have the opportunity to serve the underserved? I can keep customers with no other options all day long, but thats a cowardly way to go about a business. I want to be able to compete in served markets. I don't need to win everyones business, and I don't need majority market share, I'm satisfied with my 1%. But I need to be able to offer enough value to enough people to justify that percentage of the population to chose me over the competition and choices they have. If that can be done, my company has value, and survivabilty regardless of what competition comes to town. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband ----- Original Message ----- From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" <wireless@wispa.org> Sent: Wednesday, December 28, 2005 9:38 AM Subject: Re: [WISPA] verizon fios pricing - Triple Play > If you are going to be Resi, then get a DISH or DTV distributorship and > sell them Your VoIP and your Internet and the DBS service. Won't be one > bill, but it can be one call. > > Tom DeReggi wrote: > >> Verizon has been advertising FIOS hard in our markets to, but its been >> over 6 month for some, since advertsied and no FIOS. FIOS is expensive to >> buildout, and they need a certain number of pre-signed up subscribers to >> do it. Its hard to convince people to get rif of their satelite and >> cabled TV. There is security in not being locked down to a signle >> provider for ALL services. I can see it now, someone gets behind on their >> phone bill, and all a sudden the TV gets turned off, the broadband gets >> turned off, and the PHONE. > > > -- > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
