Every page has the option of taking ads from numerous sources like mediaplex, doubleclick, etc.
Some pages the ad server is static (no choice).
In others, the ad server is dynamic (each time you view the page the ad is different).

Frank Muto wrote:

Who determines the "relevancy" of the add? So what I am seeing here, is if I have an ad campaign with one of the web publishers mention below with the same product or service, the Adzilla ad would take it's place over our ad? Frank Muto
FSM Marketing Group, Inc

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