I'd like to piggy-back off of this thread. I'm getting further in the planning stages for my WISP as well and am trying to come up with ideas for a pilot program. I want to get a few initial customers who will have free internet access for a month or two when I first bring the network online. The idea being that they will identify any potential problem areas and serve as contacts for new customers who would like to talk to someone who has been using the service for a while. I was planning on sending letters to potential pilot program members, but I'm not sure if that will be the best technique. Any suggestions? My ISP will be serving small/medium businesses in an area with existing broadband technologies. Our emphasis will be on reliability and customer support.
Once the pilot program is active, I was planning on using direct mailings, door hangers, and other direct communication methods to target potential customers. I anticipate the hardest part will be "getting my foot in the door". I like the idea of a parking lot demo, but how to convince the people to take time out of their days to see the equipment is the question. Ideas? Patrick > Gentlemen; > > I am in the final stages of design and have begun to guild my WISP. I was > wondering what the most effective methods were for marketing? > > I was thinking of using the mail, possibly arranging a demo in a parking > lot, flyers, and of course adding my company name to the lists on the > internet. > > Lee > -- > WISPA Wireless List: email@example.com > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > -- WISPA Wireless List: firstname.lastname@example.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/