Andrew Niemantsverdriet wrote:
We are looking to start offering VOIP to our customers. What are your
suggestions to get started? Roll our own? Resell somebody elses? Also
what things should I avoid, or common mistakes?
Thanks for any advice you can give.
_
/-\ ndrew
It depends on whether you are selling to Resi or Biz.
Due to E-911, LNP and call quality, you may want to partner with a local
CLEC.
(LNP is the ability to port the customer's number, so that they can keep
it with you. No one wants to give up their phone number).
Why partner? PRI inter-connect to the PSTN will provide you with great
call quality for your clients. The less time your call is on the
Internet, the better the quality. (You can control call quality on your
network).
Most ISP's won't see more than 500 customers unless they have 5000 BB
customers now - and want to hump on selling it.
Boingo just announced a $7.95 wi-fi VoIP offering, so Resi voice is
getting close to zero (Skype now costs a few dollars per year).
White label is better because YOU don't have to become a VOIP expert,
just a VoIP installer and marketer. Even with 300 clients, you will be
spending a great deal of time keeping the voice rolling - the Asterisk
box running, the LNP, e-911, 411, billing, O/T, etc.
It depends on your commitment to the project.
And how will you market it?
Upsell is usually between 5-10%. VZ is blowing millions in advertising
on FiOS to get a take rate they say is 12-15% (depending on the report).
Just a few thoughts for you. I can certainly take you through a decision
tree to help you find out what is best suited for you right now and help
you plan for growth. Thank you.
Regards,
Peter Radizeski
RAD-INFO, Inc. - NSP Strategist
We Help ISPs Connect & Communicate
813.963.5884
http://www.marketingIDEAguy.com
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