It's all about perception and expectations.
Marketing is about setting them.
Sales is about managing them.
BTW, 15% take rate is about average for any service.
VZ FiOS has about a 8-18% take rate depending on whose numbers you use.
VoIP take rates are similar. If there are 5000 BB customers on the
network - only about 15% will buy it (unless you are a marketing machine
like RR or Bright House) or you hire a marketing machine.
Regards,
Peter @ RAD-INFO, Inc.
www.marketingideaguy.com
David Hughes wrote:
I heard the mayor of St. Cloud speak at the DigitalCities Expo last year. He
said that there was a lot of complaints from people who could not receive
the signal inside their homes and they were disappointed in the speeds they
received. Consumers wanted the city to pay for the APs at the homes because
the network was paid for with tax dollars.
David T. Hughes
Director, Corporate Communications
Roadstar Internet
604 South King Street -Suite 200
Leesburg, VA 20175
-HOME OF INET LOUDOUN-
Office - (703) 234-9969
Direct - (703) 953-1645
Cell - (703) 587-3282
Corporate Offices - (703) 554-6621
Fax - (703) 258-0003
[EMAIL PROTECTED]
AIM: dhughes248 - Video conference capable
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of chris cooper
Sent: Monday, February 26, 2007 2:46 PM
To: 'WISPA General List'
Subject: [WISPA] muni wi fi pricing
I read the article describing pricing and take rates for two separate
muni networks:
St. Cloud - free access, 80% take
Tempe - $19.95/mos first 3 mos, $29.95/mos after that, 15% take
Im wondering - is this a perception of value? Does free=low value/low
network quality in the mind of the subscriber?
Why would the take rate only be 15% for a $30/mos account in an urban
market? Competitive pressure?
Has anyone tried a wi fi pricing model somewhere in the middle? Maybe
$10/mos w/ X take rate...
Thanks
Chris
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