George Rogato wrote:
wispa wrote:
It depends on who provides you the figures...
People go to jail when those figures are wrong.
Sometimes they do.
The key to GAAP Accounting is that you have to be consistent.
SO if in your first quarter you decide that hardware is in this column
and advertsing is over there and customer care is in column D, you just
have to continue that method.
So in the case of a VoIP company that doesn't want spiffs, rebates or
advertising to be calculated with customer acquisition, you count them
all in different silos.
The same works for at&t and VZ - advertising is the cost of doing
business and is not factored in to any metrics.
All depends on how the CFO decided to have the numbers looked at and
maybe valued.
- Peter
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