George Rogato wrote:

wispa wrote:


It depends on who provides you the figures...


People go to jail when those figures are wrong.

Sometimes they do.
The key to GAAP Accounting is that you have to be consistent.
SO if in your first quarter you decide that hardware is in this column and advertsing is over there and customer care is in column D, you just have to continue that method. So in the case of a VoIP company that doesn't want spiffs, rebates or advertising to be calculated with customer acquisition, you count them all in different silos. The same works for at&t and VZ - advertising is the cost of doing business and is not factored in to any metrics.

All depends on how the CFO decided to have the numbers looked at and maybe valued.

- Peter

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