Not an accurate list, it leaves off a big category.
- Customer doesn't know who or what they are using, nor why. Therefore
makes uninformed decisions.
So lack of communication with client base I believe is one of the biggest
reasons for custoemr churn. For example, customer's staff change, will
result in a new decission maker not being aware of history. I believe our
best most trouble free customers (that fall off the radar) are the most
likely to leave. Because we forget to remind them we are there and why they
chose us.
* 68% perceived indifference by a representative of your firm
I just don't believe that. Are most businesses that stupid to allow that to
happen?
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message -----
From: "Peter R." <[EMAIL PROTECTED]>
To: "WISPA General List" <[email protected]>
Sent: Friday, March 30, 2007 10:40 AM
Subject: [WISPA] Why Customers leave
Why do customers leave?
* 1% die
* 3% move
* 5% develop other relationships
* 9% competitive reasons
* 14% product dissatisfaction
* 68% perceived indifference by a representative of your firm
Source: U.S. News and World Report
What to do about it?
http://www.rad-info.net/whyleave.htm
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