Quite so. Very true.
Tom DeReggi wrote:
The idea is to put yourself in a spot that you won't feel the squeeze.
When enough of your gear is paid for, enough of your cell sites are
traded, once you've reached a scale to have rock bottom bandwidth, and
spread your business around without all your eggs in one
basket/market, it becomes easier. One of your markets can subsidize
the other. When you send the message that under pricing you doesn't
harm you, and doesn't help them succeed, they have no motive to
continue wasting their money in that type of marketing. This is the
year to figure out how to make your business less vulnerable, and be
more competitive. The sooner one acknowledge that the competition is
comming, the sooner one can prepair for it. If you aren't in a
position to prepare for it, the only choice is to sell it to someone
that is, or milk it for all its worth while it dies. But the idea that
a First-in WISP can't compete, is wrong. What you need to do is
identify the Anchor tenants and get them as fast as you can,
preferably in long term contracts, to subsidize the others.
Ironically, the markets that I'm growing fastest right now, are my
most competitive markets.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
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