Peter, I've noticed that both NPR and PBS have pushed the limits
substantially on what is said during a donation acknowledgement.  On NPR,
the announcer doing the current pieces tends to flow into the
acknowledgement but it has more and more incorporated promotional content
clearly authored by the sponsor even including product names and benefits.

PBS is getting kissin' close to commercials since they can include video
from the sponsor.

However, I don't know what the exact protocol is for the new generation of
non-profit stations.  Local universities and community colleges have their
stations, mostly alternative-experimental and classical music, but steer
farther away than NPR does in acknowledgements of donations and don't
associate programmatic material with donors.  Large universities often had
stations that were the leading venues for what became NPR in the '70s and so
are somewhat like them.

The religious stations tend to be a combination;
donor/receiver/sponsor/programmer so it's hard to tell from that what a
generalized non-profit station format would be like...I don't recall ever
seeing one.

. . . j o n a t h a n

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Peter R.
Sent: Wednesday, April 25, 2007 11:24 AM
To: WISPA General List
Subject: Re: [WISPA] Radio station app

Correct.

You can say something like this show is sponsored by Joe's Car Lot.
And that is about it.


Mac Dearman wrote:

>-----Original Message-----
>Behalf Of Doug Ratcliffe
>
>
>**FYI - A reminder to people out there interested in starting a
>noncommercial 
>radio station (for whatever reason), applications must be recieved between 
>Oct 12 and Oct 19, 2007, and the application itself costs nothing...
>
>
>I have kicked around the idea of starting a radio station, but am unsure
>what you meant by "non commercial" station. Does this mean you can't get
>paid for advertising?
>
>
>Thanks,
>Mac
>  
>
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