I suppose that this is an obvious point here, and your post may have
been made with a shadow of sarcasm, but...
I am not knocking your $5k spent on the commercial and festival
sponsorship, or the $250 for the WISPA membership, but trying to compare
their value is kind of like comparing $0.99 mousetraps to $99 snow
tires. Both (or neither) may be a bargain, depending on your goals. I
don't think any potential customers read the WISPA list, and I don't
think anyone who sees my advertising can help me understand the problems
I have with my Atheros chipset Mikrotik AP's.
Ultimately, knowledge is power. There is value in getting the knowledge
of your business to the customer, and there is value in getting
knowledge of the industry into your head. Education and advertisements
are kind of like sewer service and water service. I don't want to trade
one for the other. I kind of need both of them.
pd
George Rogato wrote:
Oh yeah, I forgot to mention that a Premium Distinguished Sponsor of
this Chamber of Commerce is only $5,000.00 per year.
5 grand and I get a bunch of advertising, that does not have any
immediate return. So I get a couple commercials and my name is always
thanked on the radio during festivals and such. Next big one is
Chowder Blues and Brews Festival.
Now compare that to the very low and very affordable price of 250.00
per year that it cost me to be a member in good standing in the most
exclusive Wireless Internet Service Provider Association is the world.
One that gives me up to the minute news and information from all you
insiders point of view in this wonderful world of wispdom.
Which is the better value?
WISPA $250.00 dues that make you smarter and better or
Local Community Support $5,000.00
George Rogato wrote:
My home town is celebrating our 100th Rhody Festival. It's the
biggest celebration here on the Central Oregon Coast. The town fills
up with motorcycles and we have parades, celebrations and a lot of
fun. People come from all over the country for the weekend.
We are also a Distinguished Sponsor of the Florence Chamber of Commerce.
Part of the dues is the local TV station does a nice commercial.
Here's mine:
http://www.oregonfast.net/gofast/Commercial/YourConnection.mov
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