I agree with Dawn. It is about perception.

I think most of the comment writers are the fringe and do not fit the profile of your ideal customer.

However, a little prevention may help. Spell this stuff out in your AUP or terms of service. Make sure the customer reads it either with a required check box or a required initials.

Right now VZ and at&t are not having issues with their FTTx roll-outs because the up-take is so small (less than 15%). If they were seeing 65% or higher (don't they wish), they would already be experiencing bandwidth constraint issues as well.

As more services move to the Internet, usage is going to increase. Hosted Apps, Hosted PBX, Games, Back-up, email, video, IM, etc. Usage WILL be increasing. Management of your network as well as the customer perception is vital.

It might be wise to start thinking about selling connectivity by service - email only, website only, heavy user, etc.
Start packaging with built-in expectations.

Regards,

Peter @ RAD-INFO, Inc.


Dawn DiPietro wrote:

All,

Talk about missing the point...The reality is that customer perception is important and if one advertises unlimited then the customer expects unlimited. These apps might impact customer satisfaction with your service and they will go elsewhere if they feel they are not getting the unlimited service they think they signed up for. At this point only time will tell how important such apps are to your customers. If one limits peer to peer traffic then these video on demand services will not work and since there is no way to tell if the content is legit or not it leaves the ISP between a rock and a hard place. The mis perception that all peer to peer traffic is illegal is one that has to be dealt with sooner or later. Looks to me like these apps might make it sooner. ;-)

Regards,
Dawn DiPietro

Mike Hammett wrote:

I think this was mainly attacking the Comcast, Verizon, AT&T, etc. of the world. We'd fit into the category of small ISP filling in the blanks.


-----
Mike Hammett
Intelligent Computing Solutions
http://www.ics-il.com

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