Remember, that it has been widely shown that most small businesses attempt to use a "cost plus" model for pricing. Unfortunately, the "cost plus" model while making sense on paper tends to not work out in the long run. It is far better to price according to what the market will accept and make sure that such a price has sufficient profit. With such a model you will either find more profit or that you shouldn't be in the business to begin with.

-Matt

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