> It is a well documented phenomena by economists and consumer scientists 
> that
> once a person makes a choice that is hard or impossible to reverse they 
> must
> then become an evangelist for that choice.  Even if it becomes a wrong
> choice due to no fault of their own, they will continue to to exhibit the
> bandwagon effect.
>

Exactly, why so many canopy users must stay evangelists to the product that 
they are so heavilly engrossed in deploying and selling. :-)

Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband


----- Original Message ----- 
From: "Chuck McCown - 3" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Cc: <[EMAIL PROTECTED]>
Sent: Saturday, December 06, 2008 8:53 PM
Subject: [WISPA] buyer's remorse and cognitive dissonance


> Irrespective of what type of infrastructure you pick, once you pick it you
> are somewhat stuck.
> The farther down that road you go, the more you are stuck.
>
> Many things are like this.
> A spouse, a religion, a branch of the armed forces, a class 5 end office
> switch, a house, an investment, a college, a president.
> Canopy V Trango V Tranzeo V  MT etc etc.
>
> It is a well documented phenomena by economists and consumer scientists 
> that
> once a person makes a choice that is hard or impossible to reverse they 
> must
> then become an evangelist for that choice.  Even if it becomes a wrong
> choice due to no fault of their own, they will continue to to exhibit the
> bandwagon effect.
>
> To actually be rational and objective in the face of a major mistake
> requires one to overcome congnitive dissonance and that is just not 
> natural
> human behavior.  I know guys that are much quicker to get a divorce than 
> to
> admit they bought the wrong CO switch.
>
>
>
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