The best class I took for marketing gave a 3 word definition: To Make Friends
Simply put - you market to make friends. Placing the name on the side of a truck w/o a method of contact for a small company is worthless. Pepsi on the truck - heck yeah - they can buy that anywhere ... But Wireless Internet ? What happens when they guy goes into the local computer shop - or Cell shop and asks them if they know anything about XYZ WiFi that they read on the side of a truck. Are you missing that referral? Why even place your name on the truck? If flying under the radar is your purpose... _____________________________________________________________________________________ Glenn Kelley | Principle | HostMedic |www.HostMedic.com Email: [email protected] Pplease don't print this e-mail unless you really need to. On Mar 1, 2010, at 10:51 AM, Blake Bowers wrote: > No tape, etc. Just no information. > > It just sounds unlikely to have it permanently done like that > just to minimize phone calls when you are out of your area. > > Flying under the radar to avoid business licenses? They would have to prove > that I did business in their town, just driving through it just is not going > to work. > > I don't know what the deal is - but it sure looked strange. > > Marketing to me seems to be a big failing for many small > businesses, and a lot of WISP's. Web pages without coverage > maps (Afraid your competition may find out? Puhleaze...) Web > pages without city and state, or telephone number? I see it all the > time...... > > > Don't take your organs to heaven, > heaven knows we need them down here! > Be an organ donor, sign your donor card today. > > ----- Original Message ----- > From: "Mike" <[email protected]> > To: "'WISPA General List'" <[email protected]> > Sent: Sunday, February 28, 2010 7:20 AM > Subject: Re: [WISPA] Great marketing > > >> Ummmmm, maybe they were completely out of their area and had taped over >> the >> address/number. I've done that when pulling my trailer for other >> purposes. >> I didn't want everybody on Interstate 35 between Ames and Minneapolis who >> needed Internet to call. Once I got back "home," the tape came off. >> >> Mike >> >> -----Original Message----- >> From: [email protected] [mailto:[email protected]] On >> Behalf Of Blake Bowers >> Sent: Saturday, February 27, 2010 11:12 PM >> To: WISPA General List >> Subject: [WISPA] Great marketing >> >> I was out running around some new tower sites, I think I was on I70 >> between Ft Riley and Topeka. >> >> I passed a red pickup truck, with big signs on the rear and sides, that >> said >> >> "RURAL INTERNET PROVIDER". >> >> Thats it. >> >> Nothing more. >> >> No phone number, no name, no nothing. >> >> At the risk of offending someone on the list who owns that pickup, what is >> the point? >> >> >> Don't take your organs to heaven, >> heaven knows we need them down here! >> Be an organ donor, sign your donor card today. >> >> >> >> ---------------------------------------------------------------------------- >> ---- >> WISPA Wants You! Join today! >> http://signup.wispa.org/ >> ---------------------------------------------------------------------------- >> ---- >> >> WISPA Wireless List: [email protected] >> >> Subscribe/Unsubscribe: >> http://lists.wispa.org/mailman/listinfo/wireless >> >> Archives: http://lists.wispa.org/pipermail/wireless/ >> >> >> >> >> >> -------------------------------------------------------------------------------- >> WISPA Wants You! Join today! >> http://signup.wispa.org/ >> -------------------------------------------------------------------------------- >> >> WISPA Wireless List: [email protected] >> >> Subscribe/Unsubscribe: >> http://lists.wispa.org/mailman/listinfo/wireless >> >> Archives: http://lists.wispa.org/pipermail/wireless/ > > > > -------------------------------------------------------------------------------- > WISPA Wants You! Join today! > http://signup.wispa.org/ > -------------------------------------------------------------------------------- > > WISPA Wireless List: [email protected] > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
