NYT
Bettie Page, Queen of Pinups, Dies at 85
By ROBERT D. McFADDEN

Bettie Page, a legendary pinup girl whose photographs in the nude, in 
bondage and in naughty-but-nice poses appeared in men’s magazines and 
private stashes across America in the 1950s and set the stage for the 
sexual revolution of the rebellious ’60s, died Thursday in Los Angeles. 
She was 85.

Her death was reported by her agent, Mark Roesler, on Ms. Page’s Web 
site, bettiepage.com.

Ms. Page, whose popularity underwent a cult-like revival in the last 20 
years, had been hospitalized for three weeks with pneumonia and was 
about to be released Dec. 2 when she suffered a heart attack, said Mr. 
Roesler, of CMG Worldwide. She was transferred in a coma to Kindred 
Hospital, where she died.

In her trademark raven bangs, spike heels and killer curves, Ms. Page 
was the most famous pinup girl of the post-World War II era, a 
centerfold on a million locker doors and garage walls. She was also a 
major influence in the fashion industry and a target of Senator Estes 
Kefauver’s anti-pornography investigators.

But in 1957, at the height of her fame, she disappeared, and for three 
decades her private life — two failed marriages, a fight against poverty 
and mental illness, resurrection as a born-again Christian, years of 
seclusion in Southern California — was a mystery to all but a few close 
friends.

Then in the late 1980s and early ’90s, she was rediscovered and a Bettie 
Page renaissance began. David Stevens, creator of the comic-book and 
later movie character the Rocketeer, immortalized her as the Rocketeer’s 
girlfriend. Fashion designers revived her look. Uma Thurman, in bangs, 
reincarnated Bettie in Quentin Tarantino’s “Pulp Fiction,” and Demi 
Moore, Madonna and others appeared in Page-like photos.

There were Bettie Page playing cards, lunch boxes, action figures, 
T-shirts and beach towels. Her saucy images went up in nightclubs. 
Bettie Page fan clubs sprang up. Look-alike contests, featuring 
leather-and-lace and kitten-with-a-whip Betties, were organized. 
Hundreds of Web sites appeared, including her own, which had 588 million 
hits in five years, CMG Worldwide said in 2006.

Biographies were published, including her authorized version, “Bettie 
Page: The Life of a Pin-Up Legend,” (General Publishing Group) which 
appeared in 1996. It was written by Karen Essex and James L. Swanson.

A movie, “The Notorious Bettie Page,” starring Gretchen Mol as Bettie 
and directed by Mary Harron for Picturehouse and HBO Films, was released 
in 2006, adapted from “The Real Bettie Page,” by Richard Foster. Bettie 
May Page was born in Jackson, Tenn., the eldest girl of Roy and Edna 
Page’s six children. The father, an auto mechanic, molested all three of 
his daughters, Ms. Page said years later, and was divorced by his wife 
when Bettie was 10. She and some of her siblings were placed for a time 
in an orphanage. She attended high school in Nashville, and was almost a 
straight-A student, graduating second in her class.

She graduated from Peabody College, a part of Vanderbilt University in 
Nashville, but a teaching career was brief. “I couldn’t control my 
students, especially the boys,” she said. She tried secretarial work, 
married Billy Neal in 1943 and moved to San Francisco, where she modeled 
fur coats for a few years. She divorced Mr. Neal in 1947, moved to New 
York and enrolled in acting classes.

She had a few stage and television appearances, but it was a chance 
meeting that changed her life. On the beach at Coney Island in 1950, she 
met Jerry Tibbs, a police officer and photographer, who assembled her 
first pinup portfolio. By 1951, the brother-sister photographers Irving 
and Paula Klaw, who ran a mail-order business in cheesecake, were 
promoting the Bettie Page image with spike heels and whips, while Bunny 
Yeager’s pictures featured her in jungle shots, with and without 
leopards skins.

Her pictures were ogled in Wink, Eyeful, Titter, Beauty Parade and other 
magazines, and in leather-fetish 8- and 16-millimeter films. Her first 
name was often misspelled. Her big break was the Playboy centerfold in 
January 1955, when she winked in a Santa Claus cap as she put a bulb on 
a Christmas tree. Money and offers rolled in, but as she recalled years 
later, she was becoming depressed.

In 1955, she received a summons from a Senate committee headed by 
Senator Kefauver, a Tennessee Democrat, that was investigating 
pornography. She was never compelled to testify, but the uproar and 
other pressures drove her to quit modeling two years later. She moved to 
Florida. Subsequent marriages to Armond Walterson and Harry Lear ended 
in divorce, and there were no children. She moved to California in 1978.

For years Ms. Page lived on Social Security benefits. After a nervous 
breakdown, she was arrested for an attack on a landlady, but was found 
not guilty by reason of insanity and sent to a California mental 
institution. She emerged years later as a born-again Christian, 
immersing herself in Bible studies and serving as an adviser to the 
Billy Graham Crusade.

In recent years, she had lived in Southern California on the proceeds of 
her revival. Occasionally, she gave interviews in her gentle Southern 
drawl, but largely stayed out of the public eye — and steadfastly 
refused to be photographed.

“I want to be remembered as I was when I was young and in my golden 
times,” she told The Los Angeles Times in 2006. “I want to be remembered 
as a woman who changed people’s perspectives concerning nudity in its 
natural form.”

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