Three words (well, two and a letter): Disney's X-Babies.

--

Steven Otte

[email protected]

--- On Mon, 8/31/09, Kevin G. Barkes <[email protected]> wrote:

From: Kevin G. Barkes <[email protected]>
Subject: Synergy up the wazoo: Disney buys Marvel, plans superhero version of 
"Newsies," "Squanto vs Spiderman", "Ariel and Price Namor"
To: [email protected]
Date: Monday, August 31, 2009, 9:10 AM


Disney to Buy Marvel Entertainment 

By MIKE BARRIS

Walt Disney Co. agreed to buy Marvel Entertainment Inc. for $4 billion in
cash and stock, bringing characters like Iron Man, X-Men and Spider-Man into
the Disney fold.

Under the deal, Disney will acquire ownership of 5,000 Marvel characters.

Marvel shareholders will receive $30 a share in cash plus about 0.745 Disney
share for each Marvel share. Based on Friday's closing prices, the deal is
valued at $50 per Marvel share, about a 29% premium.

The move marks another bet by Disney in a company that has had recent
box-office success. In 2006, the company unveiled its deal to acquire Pixar
Animation Studios, and the studio has gone on to have a string of hits.
'Marvel-ous' Movies

Selection of movies based on Marvel characters

1998: Blade

2000: X-Men

2002:Spider-Man

2003: Daredevil; X2: X-Men United; Hulk

2004: The Punisher; Spider-Man 2

2005: Elektra; Fantastic Four

2006: X-Men: The Last Stand

2007: Ghost Rider; Spider-Man 3; Fantastic Four: Rise of the Silver Surfer

2008: Iron Man; The Incredible Hulk

2009: X-Men Origins: Wolverine

Disney Chief Executive Robert A. Iger said the deal combines Marvel's strong
global brand--which also includes Captain America, Fantastic Four and Thor,
among others-- with Disney's "creative skills, unparalleled global portfolio
of entertainment properties, and a business structure that maximizes the
value of creative properties across multiple platforms and territories."

Marvel Chief Executive Ike Perlmutter called Disney "the perfect home for
Marvel's fantastic library of characters given its proven ability to expand
content creation and licensing businesses."

The comic book maker has been boosting cultural awareness of its characters
by continuing to branch out into animated television series and live-action
films. However, the company in the spring pushed back its film schedule
through 2012 as it looked to build anticipation for its upcoming slate of
films.

Marvel's results have been boosted from its film-production business, and
last year was the first year it which it began to produce its own films,
taking in all the profits instead of just licensing fees.

In March, it formed an international advisory board made up of business
leaders from overseas markets as it looked to expand its global presence.

The deal will require antitrust approval as well as shareholder approval.

Regards,

KGB

-----
Kevin G. Barkes
Email: [email protected]
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