I'm pretty sure there's a competing magazine in Canada called "The Walrus".
-----Original Message----- >From: danny burstein <[email protected]> >Sent: Jan 12, 2010 5:17 PM >To: wnn <[email protected]> >Subject: namechage: Canada's oldest magazine... > >>Subject: The Beaver, 90; Canadian Magazine to Change Name >>Newsgroups: alt.obituaries > >Canada history magazine drops double-entendre name > >WINNIPEG, Manitoba, Jan 12 (Reuters) - Canada's second-oldest magazine, >The Beaver, is changing its name because its unintended sexual >connotation has caused the history journal to become snagged in >Internet filters and has turned off potential readers. > >The Beaver was founded in 1920 as a publication of the Hudson's Bay >Company, then a fur trader and now a department store chain. It has >long since become a broader magazine about Canadian history and will >change its name to Canada's History with its April issue, >editor-in-chief Mark Reid said on Tuesday. > >When The Beaver started publication, the name evoked only Canada's >thriving fur industry. Ninety years later, the fur trade has diminished >and the magazine's name has become slang for female genitals. > >Readers complained that Internet filters were blocking emails and >newsletters from The Beaver, Reid said. The society also had concerns >about attracting readers. > >"Market research showed us that younger Canadians and women were very >very unlikely to ever buy a magazine called The Beaver no matter what >it's about," said Reid, adding he has mixed feelings about the name >change. "For whatever reasons, they are turned off by the name." > >Print subscriptions to the Winnipeg-based magazine, which publishes six >issues a year, range between 45,000 and 50,000. It is published by >Canada's National History Society. > >Changing the name also makes sense because the fur trade, while an >important part of early Canadian history, isn't meaningful to all >Canadians today, especially as the population's makeup has changed >through immigration, Reid said. > >Readers have been generally understanding about the need for the >change, he said. > >(Reporting by Rod Nickel; editing by Rob Wilson)
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