Funny Guys, Serious Business
By HEATHER HAVRILESKY

THE WAR FOR LATE NIGHT
When Leno Went Early and Television Went Crazy
By Bill Carter
Illustrated. 405 pages. Viking. $26.95.

http://www.nytimes.com/2010/12/17/books/17book.html?_r=1&pagewanted=print

"Let's just hope it gets ugly, and then we'll all have fun," Conan O'Brien
privately joked about his future at "The Tonight Show" back in 2004, never
imagining just how ugly - and how far from amusing - his clash with Jay Leno
would become. But who could have predicted that, instead of passing him the
baton, Mr. Leno would beat him about the face and neck with it? Or at least
that was the reigning narrative as this strange battle unfolded in January
2010.

But in his new book, "The War for Late Night," Bill Carter, a television
reporter for The New York Times, demonstrates that the flanking maneuvers
made by crucial warriors on the late-night battlefield were far more
complicated and far less malevolent than onlookers assumed. Through
exhaustive research and interviews with the major players in this battle Mr.
Carter demonstrates that, while the usual oversize Hollywood egos were
forming secret alliances and stockpiling armaments, it was NBC that fired
the shots that sank the Lusitania.

Even as Mr. Leno felt attacked and Mr. O'Brien felt betrayed, and an unruly
army of handlers spit invective into their cellphones, the real problem was
simple: Unable to decide between Mr. Leno or Mr. O'Brien and fearful of
losing either to the competition, NBC executives made a series of short-term
moves to try to keep them both.

Those moves - promising Mr. O'Brien "The Tonight Show" five years in the
future and promising Mr. Leno his own nightly 10 p.m. spot to prevent him
from competing in the "Tonight Show" slot elsewhere - not only sparked the
war, but also kept the battles raging until the bitter end. Mr. O'Brien
abandoned NBC and "The Tonight Show" in a very public huff in January, and
Mr. Leno returned to the show in March with the sheepish humility of a
five-star general disguised in a Little Bo Peep costume.

Despite its title, "The War for Late Night" is anything but incendiary. Just
as he took a balanced approach to Mr. Leno's early-'90s clashes with David
Letterman in "The Late Shift" (1994), Mr. Carter refuses to locate an evil
mastermind or villain here. Instead he traces the strategies and motives of
all parties with remarkable empathy.

Although Mr. Leno has been characterized by others as a no-nonsense
workhorse willing to sacrifice his edge for the sake of broadening his
appeal, Mr. Carter moves beyond such presumptions, pointing out that Mr.
Leno's upbringing as a townie in Andover, Mass. - home of the prep school
Phillips Academy - made him suspicious of elitism. Rather than cynically
choosing jokes that play to the lowest common denominator, Mr. Leno has a
deep desire, Mr. Carter contends, to "be a comic for every audience," like
Bob Hope. And, the book asserts, Mr. Leno isn't simply hardworking; he's a
man who feels utterly lost outside of his work routine and abhors "the very
idea of vacation."

Mr. O'Brien, on the other hand, viewed "The Tonight Show" as a sacred
institution that needed to be protected from the corrupting influences of
network executives bent on maximum ratings. In rejecting pressure to broaden
his show's appeal, Mr. O'Brien saw himself as fighting an honorable fight,
offering higher quality and smarter laughs rather than rolling out the
terrorist jokes and ugly-sister jokes of his predecessor.

Caught between these two very different personalities, NBC executives became
fixated on preventing either host from departing. A true affinity for the
peculiar challenges of late night television was remarkably rare, after all.
Throw in Mr. O'Brien's appeal with younger viewers and Mr. Leno's sustained
popularity in the 11:35 p.m. slot, and it's clear why, for NBC's chief
executive, Jeff Zucker, and its entertainment chairman, Jeff Gaspin, losing
either to ABC or Fox was unthinkable. Given the dismal state of NBC's
prime-time programming, such a blow would be considered devastating for the
network and - not incidentally - for the executive who failed to prevent Mr.
Leno's or Mr. O'Brien's defection.

Mr. Leno wasn't all that flexible, though: In all of Mr. Zucker's attempts
to find a place for Mr. Leno at NBC, Mr. Carter writes, "Jay always had the
same reply: 'I tell jokes at 11:30 at night.' "

And thanks to an uncommon pay-and-play clause in Mr. Leno's contract, which
forced NBC not only to pay him but also to keep him on the air for two
years, NBC was wedged into a tight corner when Mr. Leno's 10 p.m. show
failed. "This demanded serious legal interpretation, and the one Gaspin got
from NBC's legal team left him with little doubt: NBC faced risk - big
risk," Mr. Carter writes. Looking for an out, they found one in Mr.
O'Brien's contract, which lacked any stipulation that would keep his
"Tonight Show" locked into the 11:35 p.m. time slot.

As thorough and detailed a story as he tells, Mr. Carter entertains us every
step of the way, peppering the page with more rich comedic details than your
average late-night monologue - from the agent James Dixon's habit of
referring to male clients as Baby Doll to the unnamed NBC executive who
asserts that top entertainment leaders "share a common genetic trait: 'They
have narcissistic personalities. Almost every conversation will eventually
be about them.' " And buried amid pages of carefully reconstructed executive
strategies are giddily descriptive sentences like this one about Jimmy
Kimmel: "Not really overweight but always slightly puffy, Kimmel looked less
like a leading man than a relaxed-fit jeans model."

With "The War for Late Night" Mr. Carter presents an unexpectedly engrossing
tale that should engage readers with even the mildest interest in this
latest Hollywood battle of wills. He resists getting too ugly, but he still
has plenty of fun, providing a nice lesson on restraint for entertainment
reporters everywhere.

Heather Havrilesky is staff critic at The Daily. Her memoir "Disaster
Preparedness" (Riverhead) will be published this month.


Regards,

KGB

-----
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