[a] major cable tv company
[b] Referencing the decision by the NBC television network
to cut away prior to the end of a Major football [US style]
game to start showing the movie Heidi.
[c] ... of part of North America
Anyway, they decided to... run an Emergency Alert System Test
("in voluntary cooperation with the FCC") just as one of
the batters hit a 2 run home run.
https://twitter.com/GameOnWUSA9/status/525113005198278656/photo/1
and
http://deadspin.com/comcast-decides-world-series-is-perfect-time-for-emerge-1649660909
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