My comment: This is not the year of the Rat. This is a year of the Ox,
a year to deploy savings in realistic down-to-earth long-term
investments, but good to know that things move ahead. Savings is
exactly what US economy needs.

http://blogs.wsj.com/economics/2009/01/20/consumers-shift-to-saving/

During most of the last expansion, U.S. consumers saved almost nothing
from their current incomes. Conspicuous shopping was all the rage;
soaring home values and stock prices made people feel wealthier.

But the current recession has changed that mindset. And as U.S.
households add more to their nest eggs, the economy will have to
adjust to reduced consumer demand.

If so, expect more store closings, bankruptcies and retail job
layoffs. Other discretionary industries, from restaurants to casinos
to tourism to health spas, will also feel the brunt of the new urge to
save. Financial planners and banks may benefit. But investors, once
burned by Wall Street, may be reluctant to buy stocks and bonds any
time soon.

According to Bureau of Economic Analysis data, U.S. households saved
less than 1% of their disposable income from 2005 until April of 2008
— far below the 10% posted in the early 1980s. (Data from the Federal
Reserve Board make the situation look even worse: Personal savings,
excluding investment in durables, fell into negative territory in 2005
and 2006.)

But despite the meager additions to their nest eggs, households still
got richer, at least on paper. Fed data show that household net worth
rose by more than $10 trillion in the three years ended in 2007.
Direct holdings of equities and mutual funds jumped $3.4 trillion,
real estate values rose $1.9 trillion, and credit-market instruments
increased more than $800 billion.

In effect, U.S. consumers found a way to have their cake and eat it,
too. Of course, there were other reasons besides soaring asset values
for the dearth of savings.

Because the developing world was socking away money religiously, there
was a global savings glut. The U.S. government didn’t have to depend
on its own citizens to fund huge fiscal deficits when foreign central
bankers and sovereign wealth funds were willing to buy Treasury debt.
The U.S. economy could increase its current account deficit thanks to
investors worldwide.

In addition, in a world of aspirational retailers, product placement
in media, and heavy advertising overall, households developed a
preference for grasshopper-esque shopping over ant-like saving.

A team of three economists looked into why the national saving rate
fell in recent decades, not just in the U.S. but also in France and
Italy. They found that each society began to feel less obligated
toward leaving capital to future generations. In the economists’ view,
the savings rate in each country would have been much higher “had
American, French, and Italian societies not become so focused on
immediate gratification.”

In other words, we devoted more money to iPods, less to IRAs.

But then the housing and stock markets crashed. From the end of 2007
until the third quarter of 2008, household wealth shrank by $5.6
trillion.

Faced with disappearing 401k retirement accounts, plummeting home
prices and a recession that has stolen away millions of jobs and cut
into salaries, consumers are salting away more cash. By November, the
U.S. savings rate had edged up to 2.8%.

It is very likely the rate will keep rising since consumers tend to
save more during recessions. Financial advisers are telling clients to
have a nest egg equal to six months of expenses in the event of a
layoff. Hoarding has become fashionable.

That’s why last summer’s rebate checks failed to stimulate the
economy. Few taxpayers spent the money; most saved the cash or used it
to pay off debts.

And it is why many retailers are struggling. The U.S. economy is
organized around the consumer as growth engine. That will no longer be
the case in coming years as households adjust to a new financial
reality.

Alan Levenson, chief economist at T. Rowe Price Group Inc., estimates
that the rise in savings in the fourth quarter accounted for the
roughly 6.5-percentage-point wedge between the annualized growth rates
of nominal after-tax income (down 1.1%) and nominal consumption (down
7.7%).

Levenson writes that “the spike in financial market and economic
uncertainty likely encouraged caution generally.”

As a result, he forecasts that the savings rate will rise about two
percentage points per year to hit between 6.5% and 7.0% by the end of
2010. That would be the highest yearly savings rate since 1992.

If one assumes the recession holds disposable income flat in 2009
(with the expected tax cuts offsetting earnings lost through layoffs)
and income grows about a very modest 2% in 2010, the new additions to
savings would shift about $400 billion away from consumer spending
over the next two years.

In the short run, the shift to savings will be tortuous for all those
who depend on consumer spending. But in the long run, a higher savings
rate will be a good thing. It will be the only way that the U.S. can
finance the retirement of the baby-boom generation, whittle down its
massive current account deficit, and pay down the humongous federal
deficits that are coming our way.

–Kathleen Madigan
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