Note: forwarded message attached.
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--- Begin Message ---
This is cool. Just Unbelievable! And you thought those people that set up a
room full of dominos to knock over were amazing...
There are no computer graphics or digital tricks in the film you are about to
watch. It's a two minute long TV commercial for Honda Accord. Everything you
see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very minor,
didn't work.
They would then have to set the whole thing up again.
The crew spent weeks shooting night and day.
By the time it was over, they were ready to change professions.
The film cost six million dollars and took three months to complete
including full engineering of the sequence.
In addition, it is two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of us in
clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in Internet
history.
Honda executives figure the ad will soon pay for itself simply in "free
viewings". (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs. There are six, and
only six, hand-made Honda Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp and complete
Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on how
amazing computer graphics have gotten. They fell off their chairs when they
found out it was for real. Oh, and about those funky windshields wipers...On
the new Accords, the windshield wipers have water sensors and are designed to
start doing their thing automatically as soon as they become wet. It looks a
bit
weird in the commercial.
Enjoy. Now, go to:
http://www.albinoblacksheep.com/flash/honda.php
---------------------------------
Ahhh...imagining that irresistible "new car" smell?
Check outnew cars at Yahoo! Autos.
--- End Message ---
