Lachlan, > So, please, folks, while we're here : How do you get your > clients to care > about accessibility?
None of our clients, large or small, care or even think about accessibility, for the most part. That's partly because we don't make them sites with fixed microfonts or JavaScript or Flash dependency, so it never even comes up. You mentioned "just doing it" - that's our approach. We don't mention anything to clients beyond they fact that we strive to make the site "user-friendly", which I think covers most areas of accessibility. And it's not standards - it's making the site work in different browsers. It's not "10% - 15% of users have JavaScript turned off" - it's "10% to 15% of your customers won't be able to order from your competitor's shopping cart". The big seller for us is search engines. Everyone these days wants to make more sales, get more web enquiries, be found more easily. If we did have a client that wanted something that was going to make their site inaccessible, long before we pulled them up on accessibility issues we'd be warning them it would be affecting their Google ranking. That might be a good approach for you. Kay. -- Kay Smoljak Senior Developer/QC Leader/Search Optimisation PerthWeb Pty Ltd - http://www.perthweb.com.au/ Ph: 08 9226 1366 - Fax: 08 9226 1375 ***************************************************** The discussion list for http://webstandardsgroup.org/ See http://webstandardsgroup.org/mail/guidelines.cfm for some hints on posting to the list & getting help *****************************************************
