Regarding charging - like anything, the more experienced you get the faster you get so it's a bit silly to charge across a project on the basis of time spent.
I agree with pretty much everything you've said apart from this.
Firstly I don't necessarily think that the more experienced you are the *faster* the project goes. In fact I'd say that the more experienced you are the longer certain things can take because you want to do them right. For instance your beginner web designer will probably do everything in Drewamweaver whereas I'll hand code pretty much everything.
Secondly, the better you get, the higher your daily rate. Sure you can do things faster but this is reflected in what you charge. I honestly wouldn't know where to start pricing a job if it wasn't based on time and materials. The whole trying to guess what the client is willing to spend approach just smacks of unprofessionalism to me, and makes clients wary of web designers in general.
Apart from that I totally agree that you don't need to sell web standards and accessibility. They should be part of your workflow, not an added service. What you should do is sell your clients on the business benefits you provide.
Andy Budd
http://www.message.uk.com/
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