I had a long involved post in response to this. Unfortunately I
managed to somehow close the tab with Gmail on it, and lost a ranting
diatribe. Now, that you've all breathed a sigh of relief, I'll attempt
to recreate it more briefly

The article is a fishing expedition for funds. They are not asking for
more Australian involvement, but more paying members. A typically
no-content SMH 'article', this press-release is looking to hook some
corporate exec who'll decide to sign his company up and cough up the
$60k USD

 As for being 'too small', most of us are. As Richard has said, where
do we get the money to become even affiliate members? I'm sure there
are Australian members on this list who earn significant dosh (and
that's great, anyone want to hire me?) but I figure they'd be too busy
earning that money to make the necessary commitment to the W3C

Of course, we (the WSG), could join. That would only cost us the
approx $6k USD every year. I'm not sure that ours is the kind of
organisation that wants annual fees, levels of membership and all the
hoo-ha that goes along with that scenario - and I'm not sure where
Russ and Peter would find the hours (or staff) to run an organisation
of that scale

So, that cuts out typical web dev companies, freelancers and
grass-roots organisations, leaving only big name companies. A quick
look at the W3C member list [1] shows that most members are global
companies, and that nearly all have core businesses that depend on the
internet. I don't know how many Australian global tech companies there
are, but I don't think the number would be particularly high. (I'd
love someone to correct me on that one!)

I figure that with 5 members, we're actually doing okay. I'd like to
see some stats on nationalities of the other members. I'd love to see
if we are really boxing under our weight. I think you can be pretty
sure that the range of nations is far less diverse than we have on
this list

I promised this would be brief (ish) so I'll stop there

Cheers,
Lachlan

[1] http://www.w3.org/Consortium/Member/List
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