List moderators: I know this subject has been deemed OT but statements like 'SEO doesn't really exist' need refuting.
SEO does exist as an internet profession. It has nothing to do with spamdexing but is a process of best practice to promote web pages and sites to the search engines, directories and internet media. SEO is now subsumed in SEM - search engine marketing - and encompasses a range of skills designed to legitimately elevate and drive traffic to sites. I know, I am an SEM. Stating SEO doesn't exist is akin to saying standards-based development doesn't exist. Mike Pepper Accessible Web Developer Internet SEO and Marketing Analyst [EMAIL PROTECTED] http://www.visidigm.com Administrator Guild of Accessible Web Designers [EMAIL PROTECTED] http://www.gawds.org David R wrote: "SEO doesn't really exist ...As far as any real gains go, the most you can do to an existing template is add appropriate title="", alt="", and <meta /> elements SEO companies that "claim" massive increases in search results actually create link-farms to your site that give you plenty of googlejuice, fortunately Google's cottoned on to this plan and linkfarms no-longer have the desired effect they used to. The only way to create true SEO is to have a site built from scratch with accessibility, standards compliance, and "best practice" compliance. Okay... there is a way you can "cheat", using any given server-side technology to show/hide a region to the Googlebot that contains more relevant information ...However, Googlebot is known to trawl the web with the IE6 UI string and they compare returned results (supposedly), so I don't really recommend said action." ****************************************************** The discussion list for http://webstandardsgroup.org/ See http://webstandardsgroup.org/mail/guidelines.cfm for some hints on posting to the list & getting help ******************************************************
