> From: designer

> After looking at the site mentioned by Anthony (relating to 
> standards and
> local government) I noticed a lot of meta tags on that site [
> http://www.salford.gov.uk ] which I haven't seen before
[...]
> Forgive my ignorance on this, but can meta tags just be 
> 'invented' and be
> acceptable 'standards'?

Unless I'm mistaken, you can make up your own META if you want,
for whatever reason you may have (e.g. something specific to your
own site management / CMS tools, your internal search engine, etc).

Of course, to be truly useful, the META should follow a formally
published standard (e.g. Dublin Core), but there's nothing stopping
you from writing your own standard - if people find it useful, they
may use it. But yes, I'd liken it to the way in which you can make
up your own elements in XML, but how it's only useful if two or more
people then agree to use the same format (and then you publish something
like a DTD or Schema, etc).

The HTML4 spec also mentions the use of the profile attribute in
a document's HEAD, which can be used to give more context to META.
http://www.w3.org/TR/html4/struct/global.html#h-7.4.4
(but again, nobody stops you from making up your own profile).

Patrick
________________________________
Patrick H. Lauke
Webmaster / University of Salford
http://www.salford.ac.uk
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