Well, I think the answer is a yes and no.
Google I don't think reads or puts any weight on the meta tags at all.
It does read a couple of meta tags like the 'revisit' meta tag and a
couple of others but not description or keywords. Google goes more by
link popularity and keyword density in the actual content of the pages
and follows the robots.txt file for its rules.
Other search engines will still read those keywords and description meta
tags. You can go to each of the major search engines and see exactly how
they work and what they accept and dont accept on their websites.
Buddy
Martin Jopson wrote:
During one of Tantek's seminars at WE05, I assumed I was the last person
in the world to learn that Meta Keywords were no longer used by search
engines.
However, I have just received a document from a client who has been
advised by a search engine optimisation specialist [hitwise] to add
specific Meta Keywords to pages in their site.
Could anyone please clarify the situation for Meta Keywords and also Meta
Description. If possible also a web resource that states clearly these
issues.
Thanks
Martin
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