On 07/12/2005, at 4:13 AM, Jay Gilmore wrote:
I don't really have a problem with the W3C logos per se, except we
cannot expect them to have any impact on anyone other than the
already converted. If you are placing them there as some hope to
convince a business owner to switch to you because you comply with
some unknown standard --you are going to waste bytes and bandwidth.
All I was suggesting is that the industry create meaning in the
buttons for business by marketing standards to business and not to
one another.
Personally, I don't think the logos Do It - they are too techie and
Joe Average doesn't see what they mean.
Lets apply the KISS principle - I think we should come up with a new
scheme, and my first suggestion for a button is the words
'Made to Standard'
, in a colour scheme to match the site.
This button should link to an 'about this site' page, rather than
validate the page (because thats techie and Joe Average will just go
'Wha???' when they reach the results).
Include a way to validate the calling page on the About This Site
page, for the really interested but the main content should be to
ramble on about how the site meets standards and the benefits that
gives.
I wouldn't suggest that we have a standard text for that page,
because the search engines wouldn't like it, but a standard set of
headers to expand on could be useful :)
I think coming up with a standard wording on the button is an
excellent idea, because Joe Average will start to recognise it across
the web. OK, maybe a couple of choices - but some 'standardisation'
is important.
Thoughts?
warmly,
Lea
--
Lea de Groot
Elysian Systems
http://elysiansystems.com/
******************************************************
The discussion list for http://webstandardsgroup.org/
See http://webstandardsgroup.org/mail/guidelines.cfm
for some hints on posting to the list & getting help
******************************************************
