[EMAIL PROTECTED] wrote:
I tend to agree with James Jeffery on this one. I just checked one of my sites front page and found not a single h1, h2 or h3. Yet many of my key words like 'group health insurance' or 'freedom blue ppo' show that site on Google first page. Oh how I wish I knew how some magic code like h1 would place me on the first page for everything I create.
using headings that contain your key phrases are a clear indication to the search engine algorithm that this page is about that keyphrase.
if your page is all about Steam engines and steam engine is contained in the page title and a couple of headings, then the page will be ranked higher than a similar page that just contains the words steam engine a similar number of times.
page content and structure is just one small part of your SERP factor though, as inbound links, Page freshness and other factors play a large part too.
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