Nick Gleitzman schreef:
Sander Aarts wrote:
How can you search for a company when you don't know it exists?
How do you find out what goods a certain company sells if don't know
what they are?
Sorry, Sander, but that logic escapes me. Of course I don't know what
goods a certain company sells if I don't know they exist. But I know
what goods I'm looking for, so that's what I'll search on.
Sometime you're not looking for goods, but just for the
company/organisation.
Not always. If I want to know what campagnes Amnesty International is
currently running, I don't want to search for every undemocratic
country in the world.
You search for the goods or services that you want - don't you?
Not if you know how to use a search engine, no. And you're presuming
that I know that Amnesty International exists - which is the whole
point. What if I don't? I'd search on "human rights abuses".
Again, sometimes you want to find info about the organisation itself.
And yes, that means that you already know it exists. But not all
organisations have very distinctive/unique names. Some have these
horrible innitials that can mean anything on the web.
You just can't tell how people are searching for information. You
only know know on which keywords you defenitly want to be found. And
I think that the name of the organisation is an important one (you
don't want to disapoint people who already know your name).
Exactly. But I still contend that my company name, being most likely
more unique than any name of goods or services that I provide, doesn't
require as much semantic weight in my markup and it will *still* be
easily found by those who already know I exist - but that the
strongest weight is given to the name/s and description/s of what I'm
offering, because *I* think that's what the majority of searchers will
be looking for.
I do agree that the actual content is probably more important on a page
than the company logo (I just responded to your implication that people
only search for products/services). It's not the uniqueness of the
company name though that makes the content more important. It's the fact
that within the website it's the content that makes a page unique and
not the company name.
cheers,
Sander
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