Hi Steve, Thanks for the reply.
/* "Explain to them how much more money they can make..." */ My apologies, I should have stated that employing web standards and accessibility will give them the _ability_ or _enhance their opportunity_ to reach a larger audience and thus improve their chances of generating more income. These tools are absent in their current website environment, and their addition is a positive and constructive move forward for the brand and its exposure. /* "And they don't necessarily want everyone to view their website." */ Agreed. Apples to apples. By everyone/all I mean those particular to the target audience. However, unless the site is protected by a secure log on username and password, there's not much to prevent anyone from visiting it. Also, it will give the marketers additional cannon fodder to advertise accessibility, opening up new business opportunities i.e. government tenders, etc. /* We're asking them to risk losing some of what they already have in return for an unquantifiable benefit. */ I find it difficult to understand that they would be losing anything. We are in their presence because of a problem or need that must be addressed, of which they themselves are aware. We are offering a positive and innovative move forward for them - a solution. From where I sit, they have everything to gain by going the route you suggest. Kind regards, Frank -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Steve Green Sent: Wednesday, 15 August, 2007 22:55 PM To: wsg@webstandardsgroup.org Subject: RE: [WSG] Usability & Accessibility Over Design? "Explain to them how much more money they can make..." Just how much can they make? Where's the proof? That's what they always ask and that's what we can't answer. There are no plausible case studies to support this. It's pure conjecture. Yes I do know about the Legal & General case study but so many factors are involved that it is impossible to quantify the benefit deriving from the improved accessibility or standards compliance. They were also starting from a very poor base. And they don't necessarily want everyone to view their website. Marketers specialise in segmentation, meaning that they want to present the best value proposition for their target market. Their target market is rarely everyone, and for some products it may be a very narrow demographic. We're asking them to risk losing some of what they already have in return for an unquantifiable benefit. By contrast, we have nothing to lose. Is it any wonder they are sceptical? Steve ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [EMAIL PROTECTED] ******************************************************************* ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [EMAIL PROTECTED] *******************************************************************
