Hi Varun.

I'm not sure if you're looking for specific examples or techniques
that you'd like to present, or a general overview of "why use
standards"?

If it's the latter, I would argue that standards, when used well:

* Reduce overall cost of development for cross-browser compatibility
* Assist with search engine optimisation (semantic markup, cleaner
HTML improve crawlability, source ordering)
* Increase performance of websites and applications (through
modularisation of re-usable components + reduced page weight via less
code required for styling)
* Increased maintainability and separation of content & visual display
(easier to change look & feel across site - either tweaks or complete
overhauls)
* Improved accessibility for visually impaired users and mobile devices

There's possibly more, but that's probably a good core set of benefits.

I would also suggest that standards by themselves do not ensure these
things - I've seen plenty of designers that claim to understand
standards producing sub-standard markup, particularly in terms of
semantic value.

HTH. Grant


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