My advice would be to try as hard as you can NOT to sell accessibility.
Sell your overall services, but mention that your competitors 'tend' to
leave their customers vulnerable to law suits, exclude customers for no
good reason, etc. Tell your clients that your competitors are literally
'sub-standard'.
If your client looks for a technical explanation of this, explain that
your work is intended to be 'forwards-compatible', tell them that you
don't expect to get any follow up work when you are finished, etc

Success in any venture requires you to be different from everyone else,
somehow.

Regards,
Mike


Mike Brockington
Web Development Specialist

www.calcResult.com
www.stephanieBlakey.me.uk
www.edinburgh.gov.uk

This message does not reflect the opinions of any entity other than the
author alone.


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