This list is aware of many "marketing practices" that are against Web
Standards.


On Wed, March 25, 2009 3:46 pm, Rick Faircloth wrote:
> No, previous arguments still miss the point.
>
>
>
> Having a button on a browser for booksmarks is not comparable
>
> to having a "Bookmark this page" link on the browser screen.
>
>
>
> The link on the page is in the field-of-focus of a site visitor, whereas
>
> the browser button is not, making the idea of bookmarking the site
>
> more likely to come to mind and therefore, acted upon.
>
>
>
> Also, the words, "Bookmark this page" are a "call" or "prompt" to
>
> action, whereas the simple existence of a button with "Bookmark"
>
> identifies the button, but offers no encouragement to the user
>
> to user the button.
>
>
>
> It's the difference between walking into a room with another door
>
> and see a sign that says, "walk through this door", as opposed to just
>
> seeing the door.  Both offer the opportunity to use the door, but
>
> the words "walk through this door" definitely causes the visitor to the
>
> room to consider using the door, whereas the simple existence of the
>
> door may be reacted to in multiple ways, including walking through the
> door,
>
> avoiding the door, and ignoring the door.
>
>
>
> Again, "call-to-action", marketing concept which you may or may not
> understand.
>
>
>
> Rick
>
>
>
> From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org] On
> Behalf Of Andrew Maben
> Sent: Wednesday, March 25, 2009 11:18 AM
> To: wsg@webstandardsgroup.org
> Subject: Re: [WSG] add to favorites?
>
>
>
> On Mar 25, 2009, at 10:10 AM, Steve Green wrote:
>
>
>
>
>
> It's not just replicating browser functionality - it's a call to action.
>
>
>
> But the action you're calling for is indeed a replication of browser
> functionality. Calling something by another name does not change what it
> is.
>
>
>
> So previously stated arguments against doing it still stand.
>
>
>
>
>
> Andrew Maben
>
>
>
> www.andrewmaben.net
>
> and...@andrewmaben.com
>
>
>
> "In a well designed user interface, the user should not need
> instructions."
>
>
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