I am not so arrogant as to even wish to speak for "this list", but on my own account I'll say that this question is disingenuous. Obviously our work constantly involves balancing requirements. An important part of that balancing act is to provide the benefit of our expertise to stakeholders. And painful as it may be, part of that includes educating people who do not yet understand that this truly is a "new medium" and as such all too often old approaches are irrelevant or counter-productive - e.g. in spite of a growing body of evidence on "banner blindness", naive site owners often still want banner-like graphics.

In the context of the given question (and no you don't need to explain "marketing" to me - I've worked in advertising for 20+ years) the "call to action" falls *outside* the "vendor" environment (the site) and into the "customer" environment (the browser). As mentioned by others, this functionality is *already available* to any user, should s/he choose.

Having said that, I would suggest to the client that this is at best unhelpful, at worst intrusive. But there are simple ways to encourage a user to share the site on delicious, facebook, etc. and these provide value to both "vendor" and "customer" - and are not limited to a subset of browsers, and can be standards-compliant.

Andrew

www.andrewmaben.net
and...@andrewmaben.com

"In a well designed user interface, the user should not need instructions."




On Mar 25, 2009, at 12:56 PM, Steve Green wrote:



-----Original Message-----
From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org] On
Behalf Of Stuart Foulstone
Sent: 25 March 2009 16:19
To: wsg@webstandardsgroup.org
Subject: RE: [WSG] add to favorites?


This list is aware of many "marketing practices" that are against Web
Standards.

--

Is this list interested in discussing how to balance the conflicting
requirements of various stakeholders (including marketers) or does it take the dogmatic position that compliance with web stardards trumps everything
else?

Steve



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