Thanks Josh, that all sounds good. Just one question though - why do you say
to avoid reciprocal links?
----- Original Message -----
From: "Josh" <j...@viteb.com>
Sent: Friday, April 22, 2011 2:06 PM
I am josh and working as an online marketing manager having 5+ years of
experience in this industry. Based on my experience what I recommend is;
create shadow (we called supporting or satellite websites) if and only if
you are having time and budget to work on those websites too. Let me
explain
in details...
Those support website with duplicate or mirror content same as main
website
will never work. Previously this practice was popular because Google was
giving some weight to domain name and people were building different
website
for different keywords with unique content to improve the rankings for
specific domain specific keywords. But Google have stopped Giving weight
to
domain name !! see this: http://www.youtube.com/watch?v=rAWFv43qubI
Here are few important suggestion for optimizing your website:
- Buy domain having business related or short name that is easy to
remember
- target most relevant keywords (1-3 phrase) having least competition
initially and once you achieve those rankings move to highly competitive
keywords.
- never hide content or use any black hat methods (create website for
users
not for search engines)
- Write fresh and unique content and use keyword density upto 5-6 %
- Generate backlinks (only quality links and relevant theme).
- avoid buying links from link farm or directories
- Avoid submitting your website in thousands of directories (they are
useless as search engine knows and devalued those links)
- Avoid reciprocal links
Apart from this, there are hundreds of factors that really affect the
search
engine rankings.
I am sure this will help,
Josh
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