On 9/14/06, Michael Turyn <[EMAIL PROTECTED]> wrote:
Thanks for including us in your brain-storming session.
Did I miss something? What brainstorming session? Some context for the rest
of your message, below, would be most helpful.
--
Martin Cooper
I can't shake the feeling that you'd be best-off admitting the hype
first-off (which perhaps you do), finding the common elements to the
consumer-oriented changes and asking what those same transofrmations would
do to a few business processes.
An example: Web 1.0 was about static content broadcasted, what I'll call
"Web 1.5" is dynamic and targetted content broadcast, and Web 2.0 is
static content at least partially generated by the audience or aggregated
using analyses of what they want (or are willing to pay for). (Web 2.5will
presumably allow the audience to easily create dynamic content---a real
opening for XAL as the means for users to assemble 1-off apps---, and you
can already somewhat narrowcast using keywording to try to attract others.)
What happens to spreadsheets under the same transform? To
supply-chain? Training/{knowledge retention}? H.R.?
I'm afraid I have the easisest time seeing it applied to training, both
because it's most like a consumer application, because it _has_ to get
audience buy-in to work (ever taught people who don't want to learn?), and
because I've a couple of experiences there
1.) A prospective training programme at Boeing in 1992 using multimedia
and experts' commentary
2.) A knowlege base system at ATG built entirely from worker content---I
guess the 2.0/2.5 version of it would be the employees' actually adding to
the application system itself, rather than just add content to it.
The problem with the other business processes is that they have
predetermined goals (e.g., maximise supply availability whilst minimising
cost and latency) that can't be trusted to be the users' collective will, so
democracy will implicitly be distrusted.
It might seem to hype-y, but perhaps we can use a "Web 2.5" line of
marketing....
