Message text written by PC Magazine Internet Business
>The Bottom Line on ROI

In these days of shrinking budgets and heightened scrutiny 
of projects competing for every limited dollar, the return 
on investment (ROI) calculation is more important than ever. 
But there's a paradox here: As ROI becomes more crucial, it 
also becomes more difficult to formulate.

http://eletters1.ziffdavis.com/cgi-bin10/flo?y=eQAF0Dwu4u0Eva0mjG0AQ
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Wonderful stuff!

I especially like:

 http://www.pcmag.com/slideshow/0,3018,sid=0&s=1590&a=25905,00.asp

DW.


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