If you're one of the tens of millions of Yahoo users asked to upgrade
your instant-messaging software this week, be on your toes: The update
can open the door to unwanted PC houseguests--and setting changes--by
default.

The newest free version of Yahoo Instant Messenger (YIM) boasts
advanced Internet phone calling in a upgrade that comes "highly
recommended" by Yahoo. By clicking "yes" to the update, a user can
expect to get a slicker YIM interface with buttons to quickly chat,
blog, swap photos or call someone online. It even has new smiley icons.

Those changes are what many might expect. What they may not expect are
all the other tools they get when not paying attention.

By accepting Yahoo's "typical" installation of YIM with Voice, it will
also download Yahoo's Search Toolbar with anti-spyware and anti-pop-up
software, desktop and system tray shortcuts, as well as Yahoo Extras,
which will insert Yahoo links into the Internet Explorer browser. The
IM client also contains "live words," which will automatically show an
icon when the user highlights words online and then hyperlink to Yahoo
search results, definitions or translation tools. Finally, the
installation will alter the users' home page and auto-search functions
to point to Yahoo by default.

To avoid these changes, users must actively choose the "custom"
installation and uncheck five boxes.

Yahoo spokeswoman Terrell Karlsten said that for avid Yahoo users, the
included services are valuable and highlight the integration among all
its tools.

"By setting it that way we're giving people choices. For people who
want to download software in one fell swoop, they have that option. If
they don't want it we give them the ability to customize it," Karlsten
said.

Battle for the desktop
Privacy advocates called Yahoo's install tactics disappointing, yet
part of a long history of guerrilla marketing among Internet companies
promoting free software. Ray Everett-Church, a principal at privacy
consultancy PrivacyClue, said in this case that Yahoo was going
further than it ever had before.

"This is the first instance where you actually must go and do a custom
install to control them from installing other software,"
Everett-Church said. "Most folks go to the default install and are not
expecting to get a whole suite of unasked-for software. That's where
the sneaky factor comes in."

Yahoo isn't the only company employing aggressive means to promote
their applications and services, nor is it the first. Big companies
including MSN and America Online and smaller firms like RealNetworks
and Claria have long taken the opportunity to push other tools or
features when users install their software.

The tactics are so common that people often forget about the
technological battle being fought for control of their PC, in which
Internet companies play offense and defense when it comes to changing
preferences for home pages, e-mail, multimedia players and default Web
searches.

"The hidden check boxes during installation are a common practice for
companies trying to further extend their reach onto your computer
desktop," Everett-Church said. "Companies have a responsibility to
very clearly indicate what is being installed during that process and
give a clear opportunity to reject software."

In this case, the YIM software triggers a miniature battle with other
software makers. If people accept Yahoo's default home page and search
settings and then want to set them back, Microsoft's IE contains an
option under its "Tools" menu to "Reset Web settings." That selection,
however, will not necessarily restore personalized settings. Rather,
it will point people to Microsoft IE default settings, including the
MSN home page and auto-search features.

Yahoo is persistent, however. If people set back their auto-search
settings to MSN or Google, for example, Yahoo will send a pop-up
message asking users if they would like to change it yet again to
Yahoo Search.

The Sunnyvale, Calif.-based company has been testing the new version
of YIM with advanced Net phone service since May and released it in
early August. This week, it began pushing out a "recommended upgrade"
notice to U.S. users, Karlsten said. It has included default home page
and search changes since May 2004, when it released YIM 6.0.

Yahoo Messenger with Voice also includes shortcuts to IM from the
desktop and system tray. The Yahoo Extras software will specifically
add links into IE that point people to Yahoo services like e-mail and
shopping. The "custom" installation of the software will let people
opt not to receive the toolbar, shortcuts and extras.

Yahoo could be counting on the fact that most people won't care or
notice the changes.

"There are a ridiculously high number of people who never budge off
the default," Everett-Church said.







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