Indeed, the Nedbank decision to terminate the Athletics South Africa's five 
year sponsorship agreement a year early is not only regrettable but unfortunate 
in the context of the development in the country. It quite sad that there is 
too much attention on what ANC youth league president Julius Malema says than 
the impact of Nedbank withdrawal in terms of fulfilment of the socio-economic 
development contributions for the purpose of addressing the legacy of our 
apartheid past.
 
Malema's misgiving on the Nedbank saga is very much informed by an inherent 
tendency to marginalise black people and Africans in particular. For instance, 
Nedbank appointed a new chief financial officer but suddenly stripped her of 
the powers reasonably conferred to her predecessor, in the same way Old Mutual 
restructured reporting lines of its chief executive officer.  In the same 
breath, Alexander Forbes followed with the controversial appointment of Sello 
Moloko as “nonexecutive” chairman deliberately abolishing the executive 
chairmanship post initially occupied by Bruce Campbell. Unfortunately, affected 
people here happen to be black.
 
To a great extent, all of this provides a proof of underhand tactics employed 
not to achieve acceptable levels of equity representation on senior top 
management — a key transformation measure associated with the management 
control in terms of the Broad-Based Black Economic Empowerment Act. This 
includes lack of commitment on the part of business to balance the number of 
black people who manage, own and control the country’s economy. 
 
It's a coincidence that no one raised any concerns about this deep-seated and 
prejudiced agenda to exclude black people in operational roles? Or, perhaps 
it's a matter of being too quick to find something wrong when Malema raises a 
point of view? Whatever it is, Malema does not belong to a generation that 
embraces a quite diplomacy to issues that present a major obstacle to reducing 
poverty and socio-economic inequality in the country. As a militant cadre of 
the young lions it's well-known fact that he will never keep quite and watch 
the status quo perpetuating the legacy of the apartheid and imperialist 
ideology which aims to undermine development in society and exploiting this for 
its own ends.
 
It's for this reason that we should engage with the issues at hand not the 
person who raises these issues. Because the latter has a potential to create 
bias and subjectivity to our ongoing national discourse on transformation 
agenda. And thus negatively impact on the transformation of our economy to 
perform below its potential. 
 
I remain,
Morgan Phaahla
Ekurhuleni
 

"Sometimes, if you wear suits for too long, it changes your ideology." - Joe 
Slovo

--- On Fri, 10/2/09, Gugu Ndima <[email protected]> wrote:


From: Gugu Ndima <[email protected]>
Subject: [YCLSA Discussion] Nedbank’s decision to terminate sponsorship is 
two-faced-“they undermine BEE, but yet they want to preach morality”
To: [email protected]
Date: Friday, October 2, 2009, 3:34 AM


  
Nedbank’s decision to terminate sponsorship is two-faced
 
“they undermine BEE, but yet they want to preach morality”
 
Nedbank decided to strip the CFO of her powers to report to the CEO directly. 
This was exposed by the Director-general of the Labour department Jimmy Manyi. 
When inerrogated on the matter, the lame excuse provided was that she admitted 
that she had little experience in Risk management. Our government has advocated 
skills development and if the CFO had admitted to such a short-coming then they 
should have given her support instead of degrade her  and in the process 
ridicule black competency. The irony is that this amendment was done after her 
appointment and she was never told of this sudden restructure in the interview 
stages.
 
Now they want to justify why they have terminated their sponsorship for 
ASA....this is evidence of a high level of resistance towards transformation in 
Lily-white corporate SA; it makes me wonder if the chairman isn't just a black 
token with no say, as the WHITE CEO made this pronouncement. 
Their justification for this decision is that they do not wish to associate 
themselves with an institution that condones lying, but in actual 
fact sponsorship goes beyond the organisation being sponsored as those that 
work hard in building careers as athletes are the ones that suffer the 
most. This goes in line with the need to re-visit the implementation of BEE, 
BBBEE, AA as it seems that corporate SA implements these legislation when it 
suits their Imperialist agendas. 
 
Have they considered the disadvantaged communities that are in dire need and 
actually benefit from this sponsorship? Looking at the hastiness of the 
decision it's quite evident that there was no consultation process and it's 
more of a relief for the Nedbank group to rid themselves of this sponsorship 
endorsement. One wonders had this been the rugby board that was tangled in this 
debacle, would the same decision been deemed fit? No one can condone the 
actions of Chuene in all probability and considering the implications it has on 
Semenya's future internationally; however this does not substantiate what 
Nedbank is doing. ASA does not comprise of Chuene alone and Semenya is not the 
only athlete in ASA. 
 
This action exposes the mentality that still characterises white companies in 
South Africa. Corporate Social investment is deemed an obligation that simply 
needs to be adhered to as required by government. We need to support people 
like Jimmy Manyi that have decided to tackle Companies head on. The process of 
transformation is moving at a snails pace and clearly the efforts that have 
been done thus far are undermined by those that still choose to find loopholes 
in the legislatibve frame work of pieces of legislation that are in existence 
purely for the advancement of the black majority.
Nedbank strongly needs to reconsider the repercussions of this decision and the 
impact it will have on it's image in relation to BEE.
 
Gugu Ndima (In her personal capacity)
 
National spokesperson (YCLSA)
076 783 1516
[email protected]
 
 




      
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