**
 [image: Umsebenzi Online]

  *Umsebernzi Online, Volume 12, No. 3, 24 January 2013*

*In this Issue:*

   - SA media: Capital's lapdog instead of SA's
watchdog<#13c6d0ad94bb5397_13c6d09a3450be44_13c6ccc8fa483272_13c6cbe53a878a07_redpen>



*Red Readers Corner*

*SA media: Capital's lapdog instead of SA's watchdog*

*By Malesela Maleka*

The media in our country would have us believe that it is the champion of
the public interest at all levels of life, and that those in power have are
hell bent on stifling their magnaminous efforts. Many editors and
journalists claim that without their input and their investigative acume
the public would be blissfully oblivious to the malaise corrupting those
who are supposed to represent the people.

There is no more compelling explanation of what role media should play in
society than that advanced by Robert W. McChesney:

*“Within democratic theory, there are two indispensable functions that
journalism must serve in a self-governing society. First, the media system
must provide a rigorous accounting of people in power and people who want
to be in power, in both the public and private sector. This is known as the
watchdog role. Second, the media system must provide reliable
informationand a wide
range of informed opinions on the important social and political issues of
the day. No single medium can or should be expected to provide all of this;
but the media system as a whole should provide easy access to this for all
citizens.” Journalism, Democracy, … and Class Struggle*

If we are to accept this definition on the role of the media in society,
South Africa’s media will not pass the litmus test on three broad fronts:
holding those in power accountable in both the public and private sector,
providing reliable information, and offering a dynamic diversityof informed
opinion. We could look long and hard at whether or not South Africa’s media
presents with *informed *opinion, but we’ll have to save that for another
day.

Endless time, space and money are devoted to condemning public
representatives and officials who are assumed practically always to be at
fault, either venally or by default. Perhaps in some cases such exposure is
justified. But when we look at the gaping lack of criticism and scrutiny of
the private sector’s extensive shadowy doings, the bias of the mainstream
media becomes all too obvious. Maybe a case can well be made for such bias:
the print media in particular is part of the private sector, so maybe it is
just acting pout of private sector solidarity. But if one of the most
important functions of the media is to hold the powerful to account, no
matter what is at stake, its bias in favour of the private sector (i.e.
capital) suggests that either our media doesn’t understand the task of
holding all the powerful to account, not just those easy targets in public
office, or that the media is for the most part a a handy tool of capital.

The coverage of the Marikana tragedy is a case in point. Editorials,
opinion pieces and news reports never missed an opportunity to castigate
the police, the government and public officials generally for the events
that led to the killing of over 40 people. We can count on one hand the
instances in news reports and analysis where the exploitative nature of
mining companies was identified as a key driver of what fuelled the
conflict and the subsequent violence leading to the terrible loss of life.
Very few gave coverage to the findings of the report of the Benchmark
Foundation (ironically a private sector thinktank), which chronicles the
misery of mineworkers and their communities across South Africa’s platinum
belt. The report, which is heavily critical of the platinum producers and their
non-compliance with health and safety regulations, was virtually ignored on
the news pages as well as by the commercial media’s opinion pages and
editorials. And the less said about the television coverage of the tragedy
the better.

Labour disputes and strikes are a feature of democratic societies the world
over but are reported on in South Africa as if they were dire threats to
democracy and deterrents to foreign direct investment. The violence of
strikes always makes headlines, wheras the nature of the strikers’
grievances comes a distant second. Striking workers are generally
dehumanised, referred to as mobs instead of as people with their own very
real stories and plights, unless, exceptionally, they are depicted as
victims of police or state brutaility, and then all of a sudden they
acquire the status of sentient beings.

But for the most part the narrative goes the other way. Just this week on
the SABC’s prime news the strikers in De Doorns were depicted as a nameless
mass while Agri SA’s presence was given an individual identity, allowing
scope for audience empathy. Even the class biases of different types of
workers influences how their grievances are portrayed in the media. Doctors
at public hospitals often receive great sympathy from journalists, while
the demands of municipal workers for a decent wage are reported so as to
appear wildly unrealistic.

Our media fails to expose the super-exploitation faced by workers in the
agricultural and manufacturing sector, including mining. Why? If these
sectors were not private but public you can bet your last rand that the
press would lose no time lambasting their performance and labour practices.

The frequency with which newspapers have to issue apologies for getting
their facts wrong (in those cases when they are made to)  is a clear
indication that for the press the truth often stands in the way of a
sensational story or sexed-up headline. There are many examples reported by
the Press Freedom Commission that underline this.

Uninvestigated allegations are often presented as hard fact. The media has
gone overboard with claims that millions of taxpayer’s rands have been
misspent on President Jacob Zuma’s Nkandla home, playing fast and loose
with figures that at best are projected or estimated costs. One would have
expected the media to be more diligent in double checking the figures,
given that the Department of Public Works, who is at the centre of the
Nkandla renovations, is itself under scrutiny with many of its key
bureaucrats facing charges of misappropriating public funds. The Public
Protector and the Auditor General are investigating the matter, which means
precisely that: they are looking into whether there is a problem. But this
hasn’t stopped the media from tumbling over itself to report that massive
public funds have conclusively been misappropriated. And the reason is that
there is an ulterior motive, or agenda, at work.

In the wake of mining giant Anglo American Platinum (Amplats) plans to
restructure the South African wing of its operations, resulting in 14 000
jobs being axed, and the ANC’s and SACP’s legitimate outrage over this
move, most newspapers especially business newspapers, presented Amplats
argument as reasonable and legitimate. Business Day ran four different
pieces on the same day, all taking the same line. There was no alternative
narrative making the case against job losses, as voiced by the
government,the ANC and the SACP, who fear that such a move in an already
depressed situation would be disastrous. The ANC, SACP, COSATU or NUM could
have easily been asked to put the other side of the story, but no way: the
standpoint of the private sector and mining capital had to predominate –
repeatedly.

The lack of balance, fairness and accuracy in the mainstream media
necessitates that the left and other democratic forces develop their own
media platforms and outlets. Whilst we know as communists that we do not
operate under conditions of our making and therefore must not let up
contesting the mainstream media in the battle of ideas, it is equally
critical that we engage our people directly and through our own platforms
of news, information, analysis, research and comment without being mediated
by the mouthpieces of capital. This direct engagement will ensure that our
messages are not distorted, trivialised and made irrelevant, and it will
ensure that key issues facing society are properly reported on and
investigated.

The growth of social media has opened space for the left within the
Alliance to reach audiences that could otherwise only be reached through
traditional mainstream media. The use of mobile telephony by South Africa’s
working class provides new and fresh opportunities for direct engagement.
This provides the space to consolidate efforts to capture community
newspapers, community television and radio. It has become imperative for
the left to have its own media platforms.

The SACP has resolved to continue to fight to change media ownership,
diversity of content and language in South Africa. To this end it will step
up its engagement with the relevant agencies within the state that have
been to ensure that South Africa’s media is unbundled and free from
monopoly interests. We will urge the democratic government to exercise its
power to support a genuinely free, balanced and informative media.

*Malesela Maleka is National Committee and National Working Committee
member of the YCL and SACP Spokesperson*



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