Agitprop, Part 9

 

broadcast

 

Radio, TV, Film and Video

 

This item is concerned with what generally falls under the description
"broadcasting".

 

A more descriptive phrase is "one-to-many" communication. The model form is
the mass-circulation newspaper, developed in the last quarter of the 19th
Century. Cinema as a mass medium followed at the beginning of the 20th
Century. Radio broadcasting got under way in the 1920s. Television took off
as a mass medium in the 1950s.

 

Mass, one-to-many, broadcast communication is therefore typical of the 20th
century. All of these media have been used by states to impose uniformity of
thought and culture on the population. They have all been used by
revolutionaries, as well; but typically, one-to-many communication is
patronising and not conducive to revolutionary thought, which as we know
requires dialogue if it is to develop.

 

Only with the rise of the Internet, with its possibility of "many-to-many",
or "any-to-many" communications, has the broadcasting model been challenged.
It has meant that means of production and distribution of cultural artefacts
on a mass scale are now in the hands of individuals.

 

Consequently, all of the media of broadcast communications, newspapers,
cinema, radio and television are in crisis. All have declined to a fraction
of what they used to be at their peak, and they are continuing to decline.

 

What has replaced them is not yet a new communism of communications,
although there have been periods when something like a free-for-all has
appeared to exist in communications, in what we now call ICT (Information
and Communication Technology).

 

In practice the Internet, and the World Wide Web which is the protocol that
we use on the Internet, has been exploited by the bourgeois State as much
as, or more than, it has been by revolutionaries. The possibility of
frictionless communication does not in practice mean that production is
being done by everybody. On the contrary, the situation has exposed the
reality that communications is always a labour-intensive business. The ones
who dominate in communications are those who can mobilise the largest and
best-co-ordinated body of individuals who can be put to work on production.
Capital can do this if it wishes.

 

Therefore what comes about is in effect an Agitprop war, where those with
the most consistent and the best output will prevail. The revolutionaries,
with potentially millions of well-motivated volunteers, should be able to
win. But in fact it is usually the money-bags capitalists who win, because
they can hire people quickly to get ahead.

 

What the revolutionaries need in the first place are people who are capable
of working the means of communication, technically, artistically and
ideologically.

 

At the same time, the revolutionaries need to avoid mimicking the
communication strategy of the bourgeoisie, while stealing from it at the
tactical level. 

 

The bourgeois strategy is to return as soon as possible to the condition of
"broadcasting", whereby the fountain of national culture is effectively in
their hands. The fullest development of this model is the British
Broadcasting Corporation, of which the SABC is intended to be a copy. The
SABC is supposed to set the tone of the nation by centralised and
country-wide communication. The fact that the SABC is in a constant state of
collapse, and the resultant furore that has continued for many years past,
reveals that the bourgeoisie and the middle classes badly want a way to
communicate with the masses, on their own (bourgeois) terms. 

 

The revolutionary model, on the other hand, is the Freirean model of
dialogue. Therefore, film and video are not good forms of propaganda for
revolutionary purposes. Video locks people away from one another, with each
being held within a private channel of connection with the screen. It is
extremely difficult to generate a discussion of quality from that starting
point, if not impossible. Meetings that begin with the showing of videos
seldom take off.

 

A revolutionary communication is a two-way communication. Revolutionaries
must produce, as well as consume, political culture. This is the theoretical
basis of this Agitprop course. Agitprop is not an add-on to political
theory. It is in itself an indispensable part of political theory.

 

 

.        To download any of the CU courses in PDF files please click here
<https://sites.google.com/site/cu2012courses/> .

 

 

 

 

 

 

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