Agitprop, Part 4

 



 

Communist University Mash, 2005

 

Google Groups, Blogs, Web sites

 

The above diagram was done in 2005 to help its maker to understand and
explain what we were doing in those days. This was when many new and
free-to-use facilities became available in very usable and connectable
forms. Many of these came from Google. They were technically stable and
reliable.

 

We discovered the term "mash" later. It means a combination of different
services, connected together to produce a very powerful "ensemble",
essentially allowing all the powers of the Internet to be mobilised by
individuals. These services were e-mail distribution groups/forums; blogs;
free web sites; and wikis:

 


 

E-mail distribution groups and forums (Listserves; Electronic mailing lists
<http://en.wikipedia.org/wiki/Listserve> )

Familiar ones are Google Groups and Yahoo Groups. This message came to you
through a Google Group. E-mail can be distributed in bulk with one message.
Groups can be set to allow all subscribers to post, in which case they
become discussion forums, like this one.

 

Blogs

"Blog <http://en.wikipedia.org/wiki/Blog> " is short for "Web log", meaning
a web site that records text in a vertical, scrolling log, or diary. The CU
uses blogs to archive these introductory e-mails. Blogs have facility for
comments. But the comments do not work for the CU. What works for us is
e-mail.

 

Web sites

Free web sites became available that were easy to operate, in a similar way
to using a word processor. Google Sites is one. These are good for
archiving.

 

Wikis

Wikis are web sites that are optimised for collaborative working between two
or more members of the site. Each member is jointly and severally the master
of the site and can edit it at will. There are checks. The principal one is
that all edits can be reversed to the previous condition. Wikis work
extremely well when people want to do it. Wikipedia is the best-known
example of a successful Wiki. But the Communist University has not been able
to get people working together in this way. What works for us is e-mail.

 

 

It is not correct to say that the services upon which the "mash"
combinations were based were "free", or are "free" now. The value that goes
in to them is created by the users, in hundreds and thousands of hours of
work. This value can be taken away at any time, and this has happened to
parts of the CU system. Google services are technically stable but are
ultimately not reliable, because they can be withdrawn at any time, at the
whim of Google.

 

There have been some changes to our CU arrangements, but the main outline
has not changed. The Communist University is still a combination of e-mail;
archiving including web site and blog; extending out to hard copy; and to
live sessions.

 

The Rise and Fall of Web 2.0

 

The growth of "mashing" and the use of "wikis" gave rise to a feeling that
something new was going on, and this led to the increased use of the term
"Web 2.0 <http://en.wikipedia.org/wiki/Web_2.0> ". The idea that Web 2.0 is
substantively different from prior web technologies has been challenged.
Wikipedia quotes World Wide Web inventor Tim Berners-Lee, who describes the
term as "jargon". His original vision of the Web, he says was "a
collaborative medium, a place where we [could] all meet and read and write".

 

It must be true that "Web 2.0" did not represent a change in the nature of
the Internet, but by the same argument, if there has been a subsequent
decline in Web 2.0, then it represents a degradation of the Internet,
because the two are essentially the same.

 

One part of the decline in Web 2.0 is the adjustment of the services by the
service providers, such as Google. They can do this unilaterally, because
the user has no contract, so long as the user is getting the service free.

 

The Communist University lost a lot of value when the Google Groups dropped
"Pages" and "Files", about four years ago. Google Groups became even more
"funky" again last year.

 

It is possible to make your own "listserve" to send out mass e-mail, but it
is not free. Likewise with your own web sites.

 

So the days when it was easy are over for the moment. This means that the
huge mass of people that were, around the year 2005, surging on to the
content-producer side of the web, have been diverted.

 

Where did they go? 

 

Facebook and Twitter

 

We will come back to the so-called "social networking" phenomenon later in
this part, to consider whether it can be used for Agitprop, or whether, on
the contrary, it is designed to prevent Agitprop from happening.

 

What we can note at this point is that Facebook and Twitter, and a few
rather less successful "social networking" facilities, did in fact reverse
the growth of creative self-publishing, and what we could call in a
political sense "agency" on the World Wide Web.

 

Using Facebook or Twitter is qualitatively different from "mashing" your own
communications. Marshall McLuhan's famous saying, "The medium is the
message," applies. These social networks impose a uniformity of social
communication that is massive, and never revolutionary, or even
non-conformist. 

 

PRISM

 

The revelations coming from the USA about the collection of data from all
sources, including the "social networking" services, are shocking but not
surprising. They show that the idea of the World Wide Web in particular
becoming an executive vehicle for revolutionary agitation is practically
inconceivable. Even the extent to which it can continue as a vehicle for
propaganda, in the political-education sense that is the subject-matter of
this course, is uncertain.

 

We have to go on, and to continue to use all possible means, but we should
also preserve things in the form that they have been preserved for
centuries, which is the way that we now refer to as "hard copy", meaning
books and other print-on-paper media.

 

"Whatsapp" and "Discourse"

 

"Whatsapp" is currently (in 2017) by far the most popular group mailing
application. It works in a similar way to Google groups, but it is an SMS
service that uses phone numbers instead of e-mail addresses, and it is
formatted for smart phones. Whatsapp has proved to generate far more
discussion than Google Groups used to do, but it is no scaleable. Google
Groups can have practically unlimited numbers of members. Whatsapp groups
are limited to 256 members per group.

 

A hybrid service is available going by the name of "Discourse", which may
combine the best features of Google Groups and Whatsapps. The CU intends to
experiment with "Discourse" in the near future, when certain hardware issues
have been overcome.

 

 

.        To download any of the CU courses in PDF files please click here
<http://studycircle.wikispaces.com/Communist+University> .

 

 

 

 

 

 

 

 

 

 

 

 

 



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