Psychologists find meditation increases awareness of subliminal messagesJune 
8th, 2012  in Psychology & Psychiatry  
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A collective meditation in Sri Lanka. Image: Wikipedia.
(Phys.org) -- In our busy world most rarely have time to 
ponder the intricacies of subliminal messaging, despite the fact that it goes 
on all around us every day, in many cases as a direct means to 
incite us to buy an advertised product. Advertisers use hidden images 
embedded in photographs, for example, to cause reactions that we are 
generally unaware of, until we’re walking the aisles of a supermarket 
and suddenly find ourselves desiring a certain product. Now, new 
research by a team of psychologists and anthropologists from the 
Netherlands and Britain have found that practitioners of meditation 
appear to be more susceptible to subliminal messages than are those who 
don’t practice the ancient art.  They have, as they describe in their 
paper published in Consciousness and Cognition, found through 
running two experiments, that engaging in meditation appears to open the mind 
to new insights which allows people to better remember subliminal 
messages they have received.
In the first experiment, two groups of volunteers were enlisted. One group 
engaged in a meditation session while the other simply sat and relaxed. 
Afterwards, both groups were asked to take the Remote Associate Test (RAT) 
which is a standard 
psychological exam used to test for creativity in people and sometimes 
to gauge degrees of insight. In it, those being tested are given three 
words and are asked to come up with another word that serves to tie the 
other three together. “Mine,” “shaker” and “lick” for example, would 
lead a tester to offering “salt” as the most likely choice. The test is 
scored at the end to see how many of the queries the person being tested could 
solve. With this new research, the team found that the group that engaged in 
meditation scored higher on average on the RAT than did 
those that simply sat doing nothing. 
In the second experiment, another group of volunteers were separated 
in the same way as those in the first. One group meditated while the 
other just relaxed for awhile. This time though, after the session, both groups 
were given a simple computer exam designed to test for an 
awareness of subliminal messages. Each was asked questions that had 
multiple answers and which most everyone knew the answers too. The trick 
however was that one of the answers was flashed very quickly on the 
screen (fast enough that they were “unaware” of it being shown) just 
prior to the person answering. Thus, if the question was: What are the 
four seasons? The computer would flash the word “autumn.” In scoring the 
results, the team found that the meditation group matched the flashed 
word 6.8 times on average out of 20 questions, while those that did not 
meditate matched just 4.9 of them.
Because of these results, the team says that engaging in meditation 
clearly opens up some pathways to the brain that allows for more 
information to enter, and to be retrieved, though they are not sure how 
that happens or what impact that might have on people who meditate on a 
regular basis.
More information: Zen meditation and access to information in the unconscious, 
Consciousness and Cognition, In Press, http://dx.doi.org/ … .2012.02.010
Abstract 
In two experiments and two different research paradigms, we tested 
the hypothesis that Zen meditation increases access to accessible but 
unconscious information. Zen practitioners who meditated in the lab 
performed better on the Remote Associate Test (RAT; Mednick, 1962) than 
Zen practitioners who did not meditate. In a new, second task, it was 
observed that Zen practitioners who meditated used subliminally primed 
words more than Zen practitioners who did not meditate. Practical and 
theoretical implications are discussed.
via Newscientist

© 2012 Phys.Org

"Psychologists find meditation increases awareness of subliminal messages." 
June 8th, 2012. 
http://medicalxpress.com/news/2012-06-psychologists-meditation-awareness-subliminal-
 

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