we all know this..us the good zennists...merle




Thought for the week:
>>>Your words have power.  Check out this article from Wendy Leebov from the 
>>>Leebov Golde Group© www.quality-patient-experience.com.
>>> 
>>>“I just came across an impressive study that reminded me of the dramatic 
>>>power of words. The study reveals the difference in patient outcomes when a 
>>>primary care physician asks, “Is there anything else concerning you?” versus 
>>>“Is there something else concerning you?” Patients hear “anything else” as 
>>>an attempt to close the encounter, while they hear “something else” as a 
>>>door-opener to an unmet concern. The researchers found that the use of the 
>>>word “some” instead of “any” eliminates more than three-quarters of all 
>>>cases of unmet concerns! (Heritage, Robinson et al., Reducing Patients’ 
>>>Unmet Concerns in Primary Care: The Difference One Word Can Make, J Gen 
>>>Intern Med. 2007 October; 22(10): 1429–1433.) 
>>> 
>>>This reminder of the power of words sent me to my files to locate my notes 
>>>from a patient focus group I conducted a few years ago when I first became 
>>>obsessed with defining the language of caring. I wanted to learn from 
>>>patients and families about the words we use as healthcare professionals and 
>>>their impact on patient and family feelings and behavior. I invited examples 
>>>of words that create a negative impact ---  that are discouraging, 
>>>insulting, annoying or otherwise trigger resistance or disengagement. I also 
>>>pumped for words we use that make patients and families feel good, 
>>>motivated, cared about, cooperative and special.  
>>> 
>>>Words and Phrases with a Negative Impact (I call these “Killer Words.”):
>>>You say… The patient or customer hears… 
>>>“As soon as possible” “When I get around to it.” 
>>>“Hopefully…” “Who really knows?” 
>>>“I'll try.”  “Not sure I can do it. No promises here.” 
>>>“To be honest...”  “I was lying up until now.” 
>>>“I can’t do that.” “I won’t do that.” 
>>>“It’s our policy.” “That’s the way it is. Like it or lump it.” 
>>>“It's over there.” “I’m too important to show you the way.” 
>>>“You have to….”“You must…” “I’m in charge here. I make the rules and you 
>>>follow them.” 
>>>“The truth is…” “I probably shouldn't tell you this.” 
>>>“Calm down.” “You’re out of control and you’re the problem here.” 
>>>That's not my department. You'll have to speak with someone else.” “It’s not 
>>>my problem and I won’t help.”
>>>  
>>>“If you had read our policy…”
>>>“If you had read the directions...”
>>>“You should have…” “Dummy.”
>>>  
>>>“Like I said…” “You’re irritating me and wasting my time.” 
>>>“You can’t…” “I set the rules here. You don’t.” 
>>>“What’s your problem?” “Ugh, another demanding person!” 
>>>“Yes, but…” “No.” 
>>> 
>>>Conversely, words and phrases with a positive Impact (I call these “Healing 
>>>Words” because they are mood-altering; they lift the spirits of the person 
>>>you’re serving.):
>>>You say… The patient or customer hears… 
>>>“I can certainly help you.”  “I’m here for you, for sure.” 
>>>“I’ll gladly arrange that.”  “You can count on me to come through for you.” 
>>>"Delighted"  “You’re not a bother at all. I’m here for you.” 
>>>"Absolutely" “You can count on me.” 
>>>"My pleasure" “It’s a joy to help you.” 
>>>"I’m happy to…" “I love my job.” 
>>>"I’m really sorry…” “I sincerely regret that you had an unfortunate 
>>>experience.” 
>>>"Yes" “It’s clear. You can count on it.” 
>>>“What I can do is….” “I really want to help somehow.” 
>>>“I’m asking you to…”  “I’d appreciate it if you would…” 
>>>“How may I help you?” “Just say the word. I’m here to help.” 
>>>“Thank you so much.” “I appreciate you.” 
>>>“I appreciate this.” “I don’t take you for granted.” 
>>> 
>>>So, what is your ratio of positive to negative words?
>>>Take notice of the words you use today, or ask a trusted friend or coworker 
>>>to listen and audit your words to see how often you use positive, healing 
>>>words -notnegative or lackluster words - to elevate other people’s spirits, 
>>>reduce their anxiety, and earn their trust and cooperation.
>>>Every one of us has some degree of control over our effect on others. By 
>>>choosing words that typically have a positive impact and using these words 
>>>in a genuine, not forced or scripted way, we will more often than not create 
>>>the impact we want. What you say and how you say it makes a difference.  
>>>Good words work wonders.
>>>   
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