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I would say because many people aren't really
alive, simply existing. Buddhist practice constantly asks us to be present and
to be fully with what we are doing. In fact we are what we're doing. We are that
activity. A Buddhist enterprise makes that a much more conscious part of everday
life and business and thus is sufficiently different to sometimes be worth
noting.
Genryu
Noble Eightfold Path: Right View, Right Intention, Right Speech, Right Action, Right Effort, Right Mindfulness, Right Concentration, Right Livelihood
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