http://cities.expressindia.com/fullstory.php?newsid=221480

Winning For A Cause

The winner of the IYP award, held in Kolkata, has Dalit issues on his agenda

Express News Service

Kolkata, February 8: For the 34-year-old S Anand, winner of this
year's Indian Young Publisher Award organised by the British Council,
the much-coveted award has put him in a dilemma. "I had no idea the
winner would have to go to England to participate in the International
competition," says the young entrepreneur.

Founder of the Navayana publishing house in Pondicherry, it is one of
the few publishing houses that bring out books dealing with caste
issues. "My friend and I realised that though there are few
independent publishing houses that print issue-based books, there were
not any that dealt with caste-based issues. To fill up the gap we
decided to set up Navayana."






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Though he knew nothing about publishing, coming from a journalism
background, Anand learnt on the job. And soon Navayana was printing
books like Dalits in Dravidian Land, by S Viswanathan and India
Stinking by Gita Ramaswamy. "There is no place in the media for
Dalits, according to a survey. We understand that publishing houses
are driven by market forces and certain things are considered too
political to be published. Yet there are issues that need to be
brought out." What surprised the duo was the fact that they were not
just printing a thousand copies but that six months later it was going
for a re-print. This in the non-fiction category where if 700-800
copies were sold it is considered to have done well. Though there is a
huge market, yet he feels that due to lack of marketing not too many
are aware of these books. "Bookstores are aware of names like Jeffery
Archer and really don't know where to place these books."

At the International Young Publisher Award, he will be reading an
extract from the works of Marathi poet Namdeo Dhasal, which they have
published. The winner of the international award apart from winning a
cash prize will get a chance to put up a stall, free of cost at the
London Book Fair. "The money will be useful as it will be used for
more publications," he sums up.

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