Making global managers

  By S. RAMACHANDER
  The Hindu | May 15, 2005
  http://www.hindu.com/mag/2005/05/15/stories/2005051500070100.htm

The MBA is the acme of middle class parental ambition and student
dreams, but as a post-graduate qualification it is a peculiar case.
Although cloned from Harvard, and increasingly popular, it has been so
distorted and diluted in its execution as to lose nearly all the
original intent. Why this is so is worth exploring.

`When few can look forward to life-long careers, some form of an
executive, post-experience, MBA makes abundant sense.'


MANAGEMENT was an important beneficiary of the post-Second World War
economic boom in America, when it was imperative to create new
markets, catering to the baby-boomer generation. Business needed a
huge infusion of managerial ability in short order. Both study and
practice of management became coveted goals in life. Much variation
exists from one country to another, however, in what the Master of
Business Administration (MBA) MBA signifies. Japan and Germany, the
two most dramatic examples of economic resurgence in the same
half-century, remained immune to the MBA. The Indian post-graduate
qualification is a peculiar case. Although cloned from Harvard, and
increasingly popular, it has been so distorted and diluted in its
execution as to lose nearly all the original intent. Its value to
society is eroded, except for a small minority of the very bright who
use it as a vehicle to get top-drawer salaries. Why this is so is
worth exploring, because managing skilfully is even more a survival
need today.

>From the 1950s

The first foreign management experts' report on the need for MBA in
the late 1950s recommended that India had better give top priority to
strengthening basic education instead. Prime Minister Nehru and his
followers disagreed and invited Harvard and MIT to build the two
Indian Institutes of Management (IIM), at Ahmedabad and Calcutta
respectively. Since then, the extraordinarily scarcity-value of the
qualification more than any other factor, has given the IIMs a rare
premium image. They offer youth the rare gift of an assured career, at
a pretty respectable wage, very early in life. Little wonder that it
is the acme of middle class parental ambition and student dreams.

The IIMs started by envisaging it as a mid-career, post-experience
qualification, but chose to gradually ditch this one significant
element critical to the success of the MBA as originally designed.
Perhaps it was in deference to the strongly held Indian prejudice that
one must first finish with all education � and only then venture into
the "real world". We also take a rather dim view of those working and
studying at the same time later in their career � either they must
have been just plain lazy in their college days or not been very
academically bright. Above all, education is judged worthwhile only by
the salary at the end of it. Thanks to the opportunities of a
globalising economy, the young person in his early twenties today can
realistically start thinking of not just Indian degrees but foreign
options as well. Universities from Singapore and Australia have joined
the United Kingdom to offer our students competitive options less
expensive than going to the United States.

We also tend to draw a parallel with other professions. Just as a
doctor or a lawyer can practise only after he has acquired a formal
degree in the subject (so the argument runs) a professional manager
too must need a competency stamp. There is a fundamental flaw in this
argument. Management is not a specialisation in itself. One can never
teach the art of managing in a class room, independent of the act of
running an activity, managing a group of people. You can teach a good
deal of theory, simulate decision making by cursorily looking at case
material and learn about how businesses ought to be run. You can also
learn about the big mistakes and heroic success stories. But as any
decent scholar will tell you, such evidence is hardly generalisable
into codified knowledge of any depth, which continues to be a handicap
to management education. Few would pretend that an MBA stands
comparison with a master's degree in basic sciences in scholarship or
scientific content. There is, therefore, a serious disconnect between
what passes for rigorous management research about running a business
and what practical managers know from years of experience.

As a textbook subject

Management, even as a textbook subject, has very little academic
foundation of its own and is not a single, unified field such as law
or medicine with its own specialisations. Science in business
management comprises few broad general theories. It skates on such
thin ice that a little dig will reveal the multiple supports
underpinning it: micro- and macro-economics, cognitive psychology,
sociology, anthropology and so on. Consider for example the following:
How firms allocate resources and how public finance policy affects
markets and investments; how consumers chose to buy or save and how
they choose what to buy; under what conditions organisations develop
the right kind of culture to nurture growth and innovation and so on.
The mathematical sciences provide all of the above with a set of tool
kits. Thus there is enormous pressure to measure; and statistical
analyses to make sense of the multiple variables that affect every
outcome are part of the student's daily routine.

No wonder the fresh graduate at the age of 22, who has never seen the
inside of a factory or market place, learns to think of management
with great emphasis on numbers. Thanks to the widespread use of IT,
the student repertoire of quantitative techniques is also continually
growing in sophistication. The leading business schools become
extensions of the undergraduate engineering college campuses, and
recruit sometimes up to 90 per cent of the class from engineering and
technology.

Another distortion results from this. The bright, young, number-happy
types excel in the quantitative courses and acquire a deterministic
vision of what management can do together with the jargon and
terminology. In the process, the role of intuition and creativity gets
short shrift. Along with an easy confidence and glib manner of the
elite, they are all set to tell the world how to manage. They make
natural choices for the highly paid jobs in consulting, merchant
banking, fund management and other fields where their ability to
analyse, conclude and recommend is rewarded; and they don't have to
deliver results through a group of people.

As the smartest students go to these top salary jobs, both in India
and abroad, the institutions themselves become primarily placement
factories. The current MBA courses go further astray from their
original objectives by the so-called specialisation stream.

But the relevance of say, an MBA (Tourism) degree in a narrow sense is
questionable. It would be far better to reduce the overall social cost
of acquiring an MBA degree, which is mostly funded by the parent, by
reducing the duration to one year. Then, let the students serve a
necessary period of say one or two years as an apprentice or trainee
so that they contribute effectively on the job. This is not so far
from the days when the best of the all-round students from honours
courses in arts, sciences or engineering were taken on board by the
reputed companies as management trainees or pupils.

The distance from the real world of business is further widened
because business school teachers seldom have senior management
experience. They have PhDs grounded in one of the disciplines such as
economics, statistics, and accounting or operation research. With few
exceptions, the average calibre of the student population in the top B
schools of India would be far higher, by any objective test, than
their teachers. This situation is unlikely to change unless there is a
major revolution in remuneration, and incentives to research and case
writing as well as consulting, to attract the calibre of talent who
would otherwise flee to "green-card pastures" abroad.

Sombre though it might be to conclude on this note, there is no
significant alternative for students and parents other than to boldly
seek the model that many, particularly Henry Mintzberg of McGill
University, Canada, have advocated for years. Says Mintzberg, "You
don't get trained in the capacity for managing in an MBA programme.
You think you do, but . . . a lot of people end up grabbing for
techniques. Where it goes wrong is in the case-study method: give me
20 pages and an evening to think about it and I'll give you the
decision tomorrow morning. It trains people to provide the most
superficial response to problems... getting the data in a nice, neat,
packaged form and then making decisions on that basis. It encourages
managers to be disconnected from the people they are managing".

It is time we put management education where it belongs, with
managers. Real-world experience will enable managers to put practical
wisdom into its theoretical foundation, and learn through unlearning
and relearning. When technology is changing industry structures
rapidly and few can look forward to life-long careers, some form of an
executive, post-experience, MBA makes abundant sense.

Already, strong evidence, as from the Open University U.K., suggests
that managers learn best when classroom material helps consolidate and
reflect on work experience. Many schools in India have tried
approaches, including sandwich courses, and a one-year full time
model. These may shape a significant, if not the dominant, model of
the future. 






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